Radisson Hotel Group Increased Its Leads By Implementing Innovative Technology

Thursday, December 7, 2023

The Radisson Hotel Group, EY, and hivr.ai, back in 2022, started on an ambitious drive to convert the journey of the customers for meetings and group sales as part of the strong digital investment policy of the Group. Radisson Hotel Group recognized the influence of connectivity to transform the sales performance of its meetings and groups, and jointly started creating the amalgamation between three different platforms.

This ground-breaking technology for meetings and group sales gives Radisson Hotel Group that upper hand to accomplish the request for proposal process in an automated manner that’s improved. It allows hotels to advance their response rates, on manually processing requests it saves time, and gives a full demand seizing from different channels. 

Customers profit from faster response times, prompt responses on availability, and instant rates for requests for all various sizes and formations of meeting spaces, options related to hotel rooms, food and beverages, and A/V equipment on platforms that are well-matched. 

Radisson Hotel Group’s own Brand Web booking engine was launched in 2022. It has by now witnessed important success in the response of customers to both instant RFP and booking options.

The VP, Angela Graun, said that they are proud to be the first international hotel group to execute 2-way connectivity for both Groups as well as Meeting and Event Sales.

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