Raffles Hotels & Resorts Unveils Exclusive Assouline Book Showcasing Legendary Butler Service

Published on January 29, 2025

Raffles Hotels & Resorts, in partnership with esteemed luxury publisher Assouline, proudly presents Raffles: From Your Butler, a captivating new addition to Assouline’s prestigious hospitality collection. This exquisite volume immerses readers in the refined world of Raffles, showcasing the brand’s signature elegance and timeless charm through the art of its legendary Butler Service.

At the heart of the Raffles experience lies a tradition of unparalleled, intuitive service—a hallmark that dates back to 1887, when the first Raffles hotel opened its doors in Singapore. It was here that the philosophy of service as an effortless, ever-present gesture was born, with Raffles butlers mastering the art of anticipating guests’ desires before they were even expressed. This deeply personalized approach continues to define the Raffles experience today, extending beyond the confines of luxurious suites to create an unforgettable connection between travelers and the destinations they explore.

“We are thrilled to collaborate with Assouline on this project, which explores the diverse expressions of Raffles’ Butler Service across cultures and regions, all united by a singular vision, to offer our guests the highest level of care. Raffles: From Your Butler is more than just a book—it’s a journey into the magical world of Raffles, where we connect culture with hospitality to create captivating environments where inspiration abounds and our guests delight in the unexpected,” said Claudia Kozma Kaplan, Chief of Brand, Raffles Hotels & Resorts.

Discover Raffles’ Timeless Elegance Across Continents in Raffles: From Your Butler

Raffles: From Your Butler invites readers on an extraordinary journey across five continents, exploring the distinguished collection of Raffles hotels from Dubai to Paris, Jaipur to Boston. This beautifully crafted book, featuring a foreword by esteemed writer and editor Derek C. Blasberg and captivating storytelling by renowned travel writer Mark Ellwood, offers an immersive look into the world of Raffles. Each page unveils the essence of the brand’s storied legacy, highlighting the artistry of its legendary butlers, whose dedication has transformed Raffles hotels and resorts into icons of luxury, hospitality, and timeless inspiration.