Monday, February 19, 2024
Simplotel, a leading provider of technological solutions for the hotel industry, recently announced a significant achievement for Parallel Hotels. Within just five months of partnering with Simplotel, Parallel Hotels has reached a milestone of 100 direct monthly room nights through its brand website. This luxury hospitality venue, located in the picturesque city of Udaipur, Rajasthan, leveraged Simplotel’s Hotel E-commerce solutions (including a Hotel Website Builder & Booking Engine) and Simplotel Digital Marketing to enhance direct bookings via its website.
The decision to partner with Simplotel came after Parallel Hotels heard positive reviews from other hotels in the industry. By utilizing Simplotel’s cutting-edge website and booking engine, which offers advanced technology and marketing tools comparable to those of online travel agencies (OTAs), Parallel Hotels was able to rapidly increase its direct monthly room nights to this significant milestone.
“I love the fact that we are able to personalise the guest journey on our website, which is similar to that on online travel agencies (OTAs). Our website remembers guests, their preferences, and their search history, which helps us customise offers & promotions and even remarket to them. We can now mimic the marketing efforts of OTAs both on the desktop and mobile devices because of Simplotel Hotel E-commerce, ” said Manan Khetan, Owner, Parallel Hotels.
Parallel Hotels had opened shop recently and decided to begin its online story with Simplotel Hotel E-commerce.
Parallel Hotels Director Pulkit Garg said, “I have to appreciate the Simplotel Digital Marketing team. Their efforts really helped us drive organic traffic and rank higher on Google. I love the analytic reports on Simplotel’s dashboard. We get complete visibility into ‘length of stay’ and ‘advance purchase patterns’. These insights help us to optimise our revenue well.”
Simplotel Founder & CEO Tarun Goyal said, “We are really happy to have Parallel Hotels begin their journey with us. We are aiming to hit another crescendo in our partnership once we triple our direct monthly room nights before the end of March 2025.”
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