Rajasthan Starts New Campaign to Boost Tourism

Friday, July 22, 2022

In a sequence of campaigns to improve the tourism industry of the desert state of India, Rajasthan, its tourism ministry has declared about the launch of the Rajasthan Film Tourism Promotion Policy 2022.

At the inaugural session of Rajasthan Domestic Travel Mart 2022, the much anticipated film tourism policy will be introduced. It will be hosted on July 22^nd. At the same time, ‘Rajasthan Calling’ roadshows will be arranged in several Indian cities as well, like Lucknow, Bengaluru, Gurugram, Kolkata, Ahmedabad, among others to attract tourists countrywide.

Rathore explained that the Rajasthan Film Tourism Promotion Policy 2022 will offer a helpful environment with subsidies. It would also provide incentives that might go up to Rs. 2 crore for all types of films, be it Bollywood, regional, or Hollywood or OTT.

At a press conference, she was speaking about the same. The conference was organized for the upcoming RDTM scheduled to be organized from July 22 to 24. Together, RDTM is being arranged by the Department of Tourism, the Federation of Hospitality and Tourism of Rajasthan and Government of Rajasthan.

Rathore while talking about the marketing efforts of the state department, further explained that the government has started 360 degree marketing along with branding campaign. Hoardings at important airports and railways, bloggers, in-flight advertising, along with influencers in rural areas of Rajasthan, are being organized as part of this campaign.

President, FHTR, Apurv Kumar explained that the renewal of the tourism and hospitality sector will get an added boost because of RDTM which is happening once again.

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