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Ray Bloom, Chairman of IMEX Group shares the success of IMEX America 2023

Saturday, November 18, 2023

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Ray Bloom, Chairman of IMEX Group, reflects on IMEX America‘s extraordinary performance, which marked a historic milestone for the organisation.

The event’s record-breaking successes attest to IMEX’s commitment to excellence in the dynamic world of exhibits and meetings. Watch the interview now.

Ray Bloom owes his achievement to a number of causes. To begin, he emphasises the worldwide revival of the corporate events sector, especially in North America.

The show’s success is due to its alignment with the wider worldwide recovery trend. Another important factor is the provision of business prospects for exhibitors through initiatives such as the hosted buyer programme. IMEX America provided a venue for real business encounters this year, with over 4,000 hosted buyers engaging in roughly 80,000 planned appointments.

Bloom underlines that the show’s success is determined by the commercial prospects provided to exhibitors. The hosted buyer programme, with its carefully picked attendance, serves as the event’s backbone. Aside from commercial transactions, the event includes educational seminars, foundation fundraising, and other activities, all of which originate from the core focus on developing business prospects.

Bloom takes a realistic approach to the event’s prospective expansion, focusing on the current year and attempting to make each performance as successful as possible. The crew is still dedicated to continual improvement, debriefing following each event to discover areas for improvement.

Bloom recognises the high calibre of attendance, attributing it to the careful process of producing hosted buyers in partnership with industry intermediaries. Hotels play an important role in bringing in both new and existing clients, as well as assuring the quality and relevance of participation.

The significance of Las Vegas as the event’s host city is discussed in the interview. Bloom attributes the city’s attraction to IMEX America’s success, emphasising that the dynamic ambiance of Las Vegas is loved by both exhibitors and purchasers.

IMEX America’s decade-long presence in Las Vegas has been critical to its success, with the city’s excitement contributing to the overall favourable experience for participants. The conversation sheds light on the many factors that contribute to IMEX America’s success and gives insight into the event’s future strategic direction.

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