Riyadh, Jeddah, and Al-Ula to Benefit as Saudi Arabia’s Tourism Authority Joins UN Tourism Board Amid Vision 2030 Goals- Everything You Need to Know About This Milestone for Riyadh

Published on December 1, 2025

The Saudi Tourism Authority (STA) has marked a significant milestone in its international tourism journey. In an exciting development, the STA was elected as a member of the prestigious UN Tourism Board of Affiliate Members for the 2026-2029 term. This achievement not only highlights Saudi Arabia’s growing presence on the world stage but also underlines the Kingdom’s commitment to Vision 2030. This development comes just a year after the country officially became a part of the United Nations World Tourism Organization (UNWTO). By securing a top-five position in global votes, Saudi Arabia has strengthened its role as a key player in the international tourism industry.

Saudi Tourism Authority’s Growing Role in Global Tourism

In a rapidly evolving global tourism landscape, Saudi Arabia’s Tourism Authority has set its sights on establishing the Kingdom as a global tourism hub. The STA’s new membership with the UN Tourism Board of Affiliate Members is part of the Kingdom’s broader strategy to diversify its economy and become a leading destination for international travelers.

This achievement reflects the ongoing transformation of Saudi Arabia’s tourism sector, which has been boosted by significant investments and policy reforms aligned with Vision 2030. The Vision 2030 plan, spearheaded by Crown Prince Mohammed bin Salman, is aimed at reducing the Kingdom’s dependency on oil revenues and developing various sectors, including tourism, to create sustainable economic growth.

The STA’s involvement in the UN Tourism Board offers a prime platform for sharing knowledge and collaborating with other countries to promote global tourism. It also serves as an opportunity for Saudi Arabia to continue showcasing its diverse tourism offerings, which include both historical attractions such as the Al-Ula archaeological site and modern, luxury experiences designed to appeal to a wide range of international visitors.

What This Means for Saudi Arabia’s Tourism Future

Saudi Arabia’s membership in the UN Tourism Board of Affiliate Members is not just a ceremonial achievement; it carries substantial weight in terms of future collaboration, knowledge sharing, and tourism promotion. With this membership, the STA is well-positioned to influence the global tourism agenda, participate in key discussions about sustainable tourism, and help shape the future of the industry on the international stage.

The STA’s participation also emphasizes the country’s commitment to sustainability and heritage preservation, areas that are becoming increasingly important for travelers today. By aligning with the UN Tourism Board, Saudi Arabia ensures that its tourism sector develops in line with global standards for responsible travel and environmental stewardship.

This move comes at a time when the Kingdom is focusing on creating world-class tourism infrastructure, including luxury resorts, museums, and cultural attractions. Key projects such as NEOM, Red Sea Project, and Qiddiya are expected to drive future growth and attract millions of tourists in the coming years.

Tourism Tips for Visitors to Saudi Arabia

For travelers interested in exploring Saudi Arabia, there are numerous destinations and experiences to enjoy. Here are some travel tips to make your visit even more enriching:

1. Explore Saudi Arabia’s Rich Heritage: The Al-Ula archaeological site and Diriyah are essential stops for history buffs, offering a glimpse into the Kingdom’s rich cultural heritage.
2. Visit Iconic Cities: Cities like Riyadh, Jeddah, and Mekkah are bustling hubs that combine modernity with tradition. The recently developed areas in these cities are must-see attractions for those interested in Saudi Arabia’s rapid modernization.
3. Engage in Adventurous Activities: Saudi Arabia’s diverse landscapes, from the vast deserts to the Red Sea coast, offer unique opportunities for outdoor adventures like desert safaris, snorkeling, and hiking.
4. Respect Local Culture and Traditions: While the Kingdom is opening up to tourism, it is important for visitors to respect local customs, including dress codes and behavior in religious sites.
5. Stay in World-Class Resorts: With new developments like NEOM and luxury resorts on the Red Sea, Saudi Arabia is fast becoming a hub for those seeking high-end accommodations and services.

Looking Ahead: Saudi Arabia’s Tourism Transformation

As the Kingdom’s tourism sector continues to evolve, Saudi Arabia is expected to draw even more international travelers in the years ahead. With the recent addition of the STA to the UN Tourism Board, it is clear that the Kingdom is committed to reshaping its tourism industry in a way that is both sustainable and culturally rich. By aligning with global tourism organizations and continuing its ambitious developments, Saudi Arabia is poised to become a leading global destination.