Royal Caribbean and Eurovision: A spectacular duet Partnership

Friday, January 5, 2024

Royal Caribbean International, known for soaring high notes and seafaring adventures, has united with the renowned Eurovision Song Contest, the world’s largest live music event. As an Official Partner for 2024 and 2025, Royal Caribbean will animate a diverse array of moments and encounters, including extensive brand exposure during the event, promotion in host cities, and more.

This fresh collaboration will premiere before the forthcoming 68th Eurovision Song Contest scheduled for May 2024 in the vibrant city of Malmö, Sweden. The event will be broadcast across 37 participating countries, captivating millions more viewers online. Simultaneously, this heralds the commencement of Royal Caribbean’s much-anticipated European season, featuring six award-winning ships embarking from eight cities throughout the continent, exploring an array of iconic destinations.

Ben Bouldin, vice president of Europe, Middle East and Africa, Royal Caribbean International comments, “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”

Martin Österdahl, Executive Supervisor for the Eurovision Song Contest, expressed excitement about the new partnership: “We’re delighted to announce our thrilling collaboration with Royal Caribbean International. Both the Eurovision Song Contest and Royal Caribbean share a fervor for crafting unforgettable experiences that bring together people worldwide. We eagerly anticipate creating new memories for our fans and guests alike, embarking on this exciting new adventure together!”

For enthusiasts of live entertainment, global exploration, and everlasting memories, Royal Caribbean’s 2024 summer season promises a lineup of holidays merging all three elements. Travelers will be enthralled by full-scale shows across four distinctive “stages”—air, ice, water, and theater—accompanied by live music and comedy. With over 50 years of expertise in delivering vacations tailored to every type of family and traveler, Royal Caribbean offers the platform for everyone to craft their cherished memories throughout their holiday, every single day.

« Back to Page

• Ben Bouldin appointed Chairman at CLIA UK & Ireland