Wednesday, April 17, 2024
Plusgrade, a leader in ancillary revenue solutions for the travel sector, has announced an expanded partnership with Royal Jordanian Airlines, a prominent carrier in the Middle East. Through this partnership, Plusgrade’s loyalty division, Points, will enhance the Buy, Gift, and Elite loyalty options for Royal Club members, speeding up their journey towards reward goals and adding flexibility in miles redemption.
This collaboration bolsters Royal Club’s offerings, enabling members to quickly attain premier travel experiences. The “Buy Miles” option lets members rapidly advance towards rewards by purchasing miles in bulk. “Gift Miles” allows members to share travel benefits and premium experiences with friends and family. The “Elite” feature provides an easy way for members to achieve, maintain, or elevate their status by buying the necessary tier miles, thereby unlocking exclusive benefits.
In 2014, Plusgrade and Royal Jordanian initiated the “Go Crown” program, allowing economy class ticket holders to bid for upgrades to business class. Winners enjoy premium perks such as dedicated check-in, access to the Crown Lounge, and enhanced in-flight comfort.
“We are excited to expand our partnership with Royal Jordanian Airlines and power a robust suite of loyalty solutions that will deepen member engagement,” said Ken Harris, founder and CEO of Plusgrade. “These dynamic tools are strategically designed to significantly enhance the Royal Club member experience by giving members more flexibility in how miles are earned and redeemed, while continuing to strengthen Royal Jordanian’s critical ancillary revenue streams.”
As loyalty program members increasingly value flexibility and personalized experiences, this partnership highlights Plusgrade and Royal Jordanian’s dedication to evolving traveler needs. It offers a robust set of solutions that provide real value and strengthen the bond between the airline and its loyal customers.
“We look forward to the positive impact this partnership will have for our most loyal travelers,” said Mr. Karim Makhlouf, CCO Royal Jordanian Airlines. “By leveraging Plusgrade’s loyalty expertise, we’re able to improve our Royal Club member experience with practical benefits that ensure increased flexibility with their rewards, and an overall enhanced travel experience with our airline.”
For more than twenty years, Points has been pivotal in helping loyalty programs optimize their offerings by using strategic data insights to deepen member engagement. Since its inception, Points has built enduring loyalty and trust with over 60 partners across various sectors including airlines, travel, hospitality, retail, and finance worldwide.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
Wednesday, May 1, 2024
