Sabre and Atriis forge partnership to grow corporate NDC bookings

Friday, March 1, 2024

Sabre Corporation , a prominent software and technology firm empowering the worldwide travel sector, has unveiled a fresh collaboration with managed travel technology company Atriis. This partnership, joined by launch customer ALTOUR, aims to expand the utilization of Sabre’s New Distribution Capability (NDC) bookings across pivotal global markets.

As part of the agreement, Atriis will facilitate smooth access to NDC content distributed by airlines through the Sabre Global Distribution System (GDS) for its corporate travel clientele.

“Sabre’s Beyond NDC program is gaining increasing momentum. We’ve signed a number of key NDC deals in recent months like with Air France-KLM, IAG, LATAM and Hawaiian. We have also accelerated on NDC content activations for carriers around the world, including LOT Polish Airlines, Lufthansa Group, Malaysia Airlines and Scandinavian Airlines, who all join the growing number of carriers that distribute their NDC offers in more than 150 markets through Sabre,” said Kathy Morgan, VP, Product Management – Distribution Experiences, Sabre Travel Solutions. “So, we’re delighted to further extend the reach of our NDC content through this new agreement with Atriis. We look forward to enhancing access to NDC content for the corporate travel sector, together.”

Operating from locations in the United States, United Kingdom, and Israel, Atriis stands out as a comprehensive travel management platform catering to various travel entities, notably Travel Management Companies (TMCs) and Corporates. Atriis, in conjunction with ALTOUR, a global leader in travel management, seamlessly collaborated with Sabre to expand their NDC capabilities through Atriis. Leveraging their combined expertise and innovative strategies, they aim to propel advancements in the evolving landscape of airline retailing.

Atriis is an active member of the Sabre Developer Partner Network, facilitating the seamless integration of supply and demand between Sabre and its agency clients through Atriis’ travel management platform.

“We’re committed to providing our Corporate and TMC customers with access to comprehensive NDC itineraries alongside traditional GDS content, empowering them to create customized trips, enhance the shopping experience, and improve operational efficiencies,” said Omri Amsalem, Co-Founder and COO of Atriis Technologies. “We’re thrilled to join forces with Sabre and ALTOUR to become one of the first corporate travel platforms enabling travelers and agents to shop, compare, book, and self-service Sabre’s extensive and growing NDC content directly through the Atriis travel platform.”

ALTOUR is set to become the inaugural Atriis client to go live in March. Subsequently, the content will be accessible to all Atriis users by the second quarter of 2024.

“We are extremely excited to be the first TMC with access to Sabre’s NDC content through the Atriis booking platform,” said Gabe Rizzi, President, ALTOUR. “The integration of this groundbreaking technology into our operations will further establish ALTOUR as a leader in the industry as we continue to set new standards for innovation and efficiency in the corporate travel market.”

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