Sabre Corporation Appoints New Leadership to Fuel Hotel Growth Strategy

Friday, April 5, 2024

Sabre Corporation, a prominent technology supplier for the worldwide travel sector, has unveiled significant leadership appointments aimed at driving forward its strategy for expanding in the hotel industry.

Reaffirming its commitment, Sabre is striving to become the top business-to-business (B2B) lodging platform within the Global Distribution System market. This goal is underpinned by the company’s vision to facilitate seamless global travel experiences through tailored content, cutting-edge technology, and comprehensive services.

“Investment in our hotel B2B distribution to improve our hotel offering and increase our attach rates for our agency partners is one of our key growth initiatives,” said Chinmai Sharma, Global Head – Lodging, Ground & Sea for Sabre Travel Solutions. “Having the right leaders in place is critical to moving our growth strategy forward as it allows us to grow all aspects of our business.” 

Sabre Travel Solutions recently announced key appointments of senior travel executives to spearhead the supply, demand, and product teams within their Lodging, Ground & Sea (LGS) division.

Taking on the role of Vice President of Global Supply for LGS is Nathan Brooks. He will be supported by Steve Peterman, who has been appointed as the Head of Supply for the Americas.

Bradford Jones has also joined LGS as the Head of Global Agency Demand. In his new position, Brad and his team will collaborate closely with Sabre’s agency commercial team and agency accounts to grasp their requirements and enhance adoption rates for LGS products and services.

Completing this lineup is Craig Barnby, recently appointed as the Vice President of Product for LGS. With his extensive background in hotel distribution and leadership, Craig will play a pivotal role in advancing Sabre’s product roadmap and ensuring preparedness in a constantly evolving marketplace.

“This is an exciting time to be at Sabre, as we are investing in intelligent products like Lodging AI, forging key strategic partnerships, and focusing on significant opportunities globally to enhance Sabre’s market presence and revenue in the hotel distribution space,” added Sharma. 

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• Chinmai Sharma joins Sabre Travel Solutions