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Sabre Corporation Renews Partnership with HotelREZ for Enhanced Travel Tech

Wednesday, March 27, 2024

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hotel-general

Sabre Corporation, a prominent provider of software and technology for the global travel industry, has announced the renewal of its longstanding technology partnership with HotelREZ. HotelREZ is one of the world’s largest and fastest-growing hotel representation companies, dedicated to linking independent properties with bookers worldwide. This renewal underscores the mutual commitment of HotelREZ and Sabre to leverage their respective strengths, combining Sabre Hospitality’s advanced technology with HotelREZ’s exceptional representation services.

This agreement signifies the continuous partnership, leveraging Sabre Hospitality’s complete suite of products comprising the Sabre Global Distribution System (GDS), SynXis Booking Engine, and Channel Connect. These tools are set to enhance HotelREZ’s diverse hospitality solutions, benefiting more than 2500 customers. With both companies offering a broad portfolio of hospitality solutions, hoteliers are empowered to create and deliver a distinctive guest experience tailored to their individual brand.

“It’s essential to deliver both exceptional technology to our hotel customers to enhance revenue generation opportunities for their properties, whilst optimizing their use and potential through global representation and demand generation,” said Mark Lewis, CEO and founder of HotelREZ. “Sabre’s advanced technology and customer-centric approach aligns seamlessly with HotelREZ’s vision and roadmap solidifying our collaborative partnership.”

Leveraging Sabre’s technology solutions, HotelREZ clients now have access to Sabre Hospitality’s SynXis Platform and distribution technology, enabling them to showcase their offerings to a global network of hundreds of thousands of travel agents. Moreover, HotelREZ clients will gain entry to Sabre’s SynXis Booking Engine, streamlining the booking process to convert potential guests into actual ones, all while retaining complete control over customer relationships and enhancing sales through merchandising. This partnership equips hoteliers with tools to optimize revenue and enhance operational efficiency.

“Global hospitality providers, such as HotelREZ, require access to robust technology solutions coupled with an expansive network of distribution channels to effectively reach customers and drive conversions,” said Frank Trampert, senior vice president, global managing director, Sabre Hospitality. “At Sabre, distribution has been at the core of our operations, and our solutions are widely recognized and respected in the industry. As we continue to invest in our systems and innovate on our solutions platform, we are confident that our longstanding and successful partnership with HotelREZ as their technology partner and their exceptional approach to distribution, will continue to drive revenue growth for partner hotels worldwide.”

By bolstering HotelREZ’s connectivity and additional solutions, the SynXis Platform gives hotels the power to distribute their rates and inventory across over 600 online channels worldwide. Designed with adaptable and dependable technology, it enables hotels to manage their brand image effectively and provide a superior user experience, ultimately converting potential customers into satisfied guests.

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