Sabre partners with Red Sparrow to boost Egypt’s travel industry

Tuesday, February 13, 2024

Sabre Corp partners with Red Sparrow to boost Egypt’s travel industry, offering agents advanced technology for growth and enhanced traveler experiences.

Sabre Corporation, a leading technology provider specializing in the global travel sector, unveiled a strategic partnership with Red Sparrow Tourism Consultancy. This collaboration is set to offer Egyptian travel agents enhanced prospects for business expansion through Sabre’s cutting-edge technology.

Under this partnership, Red Sparrow is authorized to promote and distribute Sabre’s offerings to travel agencies throughout Egypt, marking an extension of Sabre’s influence in Africa and granting agents better access to Sabre’s solutions. This includes Sabre Red 360, known for its comprehensive booking capabilities and customizable interface. Sabre-connected agents in Egypt will benefit from local support services, thanks to Red Sparrow.

Tarek Hefny, Country Manager at Red Sparrow, expressed enthusiasm about merging Sabre’s technological prowess with their extensive local market knowledge. He highlighted the importance of providing Egyptian travel agents with top-tier solutions to boost travel offerings and revenues, particularly with the goal of significantly advancing Egypt’s tourism industry.

This agreement builds on Sabre’s presence in Africa, coming on the heels of a recent distribution agreement with SABRON Tech Ltd covering crucial East African markets.

Sean McDonald, Managing Director, EMEA, Agency Solutions at Sabre, emphasized the value of working closely with travel partners worldwide to foster growth within the broader travel ecosystem. He expressed excitement over the partnership with Red Sparrow, aiming to equip Egyptian travel agents with the necessary tools to offer tailored recommendations and experiences to travelers using Sabre’s intelligent workflow solutions.

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