Sabre rolls out Lufthansa Group’s NDC content on Global Distribution System

Thursday, December 7, 2023

Sabre Corporation, a prominent provider of software and technology driving the global travel industry, has officially launched New Distribution Capability (NDC) offers from Lufthansa Group airlines, encompassing Austrian Airlines, Brussels Airlines, Lufthansa, SWISS, and Air Dolomiti, for travel agents connected to the Sabre network.

Travel agencies in Italy can now enroll in Lufthansa Group’s NDC Partner Program. Upon activation, they gain the capability to explore, book, and manage NDC content through Sabre Offer and Order APIs, the agency booking solution Sabre Red 360, and the online booking tool GetThere. Following the initial rollout in Italy, the global expansion of Lufthansa Group’s NDC-enabled content is anticipated to unfold in phases throughout the first half of 2024.

Kathy Morgan, Vice President of Product Management – Distribution Experiences at Sabre Travel Solutions, expressed, “This introduction of Lufthansa Group’s NDC offers represents a culmination of an intensive, fruitful, and collaborative effort. We are delighted to collaborate with Lufthansa Group in making their innovative NDC content accessible to our community of travel agents, ensuring a seamless distribution experience across various channels.”

The inclusion of the five Lufthansa Group airlines in Sabre’s Global Distribution System (GDS) expands the list of carriers distributing their NDC offers in over 150 markets. Through its Beyond NDC program, Sabre is committed to introducing retailing solutions that cover the entire customer journey, from offer creation to fulfillment.

Sabre’s Vice President for Europe, the Middle East, and Africa (EMEA), Sean McDonald, emphasized the significance of this launch, stating, “This marks a pivotal moment for Sabre in Europe. It is the third activation of NDC content from EMEA in less than a month, and we are just getting started. Travel agencies should prepare to capitalize on a landscape where NDC and traditional content coexist, and we stand ready to support them. We have seamlessly integrated and normalized EDIFACT and NDC content, simplifying the comparison and booking process for travel agents and ensuring smooth processing by their mid and back-office systems.”

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