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Safari tourism surges: Digital platforms and conservation fuel growth

Tuesday, January 16, 2024

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The safari tourism market is set to boom, projecting a 6.8% CAGR, reaching USD 69.9 billion by 2033, fueled by digital platforms and conservation efforts, states a Marketresearch.biz report. Social media, notably Instagram and Facebook, play a vital role, allowing tourists to share wildlife experiences. Despite COVID-19 challenges, the sector has witnessed robust growth, with a doubling of international tourism in 2023, signaling a strong industry rebound.

Key Highlights:

Adventure Tourism Dominates: Pragmatic travel and the quest for thrilling experiences drive the adventure tourism safari segment.

Luxurious Accommodations: Safari resorts and lodges lead the market, offering lavish and comfortable stays.

Group Dynamics: The friends’ group emerges as the market leader, reflecting the surge in young travelers seeking special experiences.

Digital Influence: Social media and online platforms, essential for market growth, make safari experiences easily accessible.

Driving Factors:

Digital Platforms: Instagram and Facebook amplify safari destinations, making experiences more visible and appealing.

Supportive Policies: Wildlife conservation programs, infrastructure development, and tourism promotion foster a conducive environment.

Restraining Factors:

Infrastructure Challenges: Limited access and inadequate facilities in certain safari destinations hinder industry growth.

Safari tourism is on an upward trajectory, driven by digital influence, conservation initiatives, and rising global demand for unique travel experiences. Sustainable practices and infrastructure development are crucial for long-term growth and habitat preservation.

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