Sam Nazarian and Tony Robbins Partner for the Future of Luxury: The Estate Combines Hospitality, Wellness, and Technology

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Global hotelier Sam Nazarian and business strategist Tony Robbins have joined forces to launch The Estate, a groundbreaking luxury hospitality and residential platform designed to revolutionize the luxury hotel industry by integrating preventative medicine, AI, and longevity-focused services.

Developed alongside global music icon Marc Anthony and international strategist Richard Attias, The Estate will lead the luxury hotel market by offering state-of-the-art wellness and longevity centers in partnership with Fountain Life, a global leader in disease detection, prevention, and reversal.

The Estate is set to become the world’s largest ecosystem of longevity-focused resorts and residences, with 15 hotels and residences and 10 urban preventative medicine centers opening globally by 2030. These centers will be powered by Fountain Life’s advanced diagnostics and therapeutics, providing personalized health solutions for guests.

Global Expansion Plans

The first four luxury hotel and residential locations are scheduled to launch in 2026 in St. Kitts, the UK, Trento (Northern Italy), and Montreux (Switzerland). Additional locations in Miami and the Gulf Cooperation Council (GCC) region will follow. The first preventative medicine center will open in Los Angeles at Century Plaza in 2025, featuring the latest in longevity treatments and preventative care.

Collaboration with Clinique La Prairie

In select urban locations, The Estate will partner with Clinique La Prairie, a leader in longevity for over 90 years. Through the ‘Longevity Hub by Clinique La Prairie’, The Estate will offer premier holistic treatments alongside Clinique La Prairie’s iconic Longevity Supplements®.

A New Vision for Luxury Hospitality

Nazarian, founder of sbe and creator of global lifestyle hospitality brands, is spearheading the project, combining luxury hospitality with cutting-edge preventative medicine. “In 2006, I launched SLS Hotels, a disruptive brand in the lifestyle industry. Today, luxury is about longevity, and we are leading with that vision in mind,” Nazarian explained. “The Estate is about changing lives—not just through luxury accommodations but by integrating personalized health and wellness services.”

Tony Robbins shared his excitement: “Preventative medicine has transformed my life, and I am thrilled to bring this concept to the world through The Estate. We are redefining luxury by blending five-star hospitality with cutting-edge health and wellness services.”

Marc Anthony and Richard Attias both echoed these sentiments, with Anthony stating, “The Estate is a transformative project, and I am honored to work alongside Sam and Tony in bringing this vision to life.”

A 360-Degree Approach to Health and Wellness

The Estate will offer a full spectrum of health and wellness services, including multi-modal diagnostics such as full-body MRIs, genome sequencing, and advanced blood tests, all designed to detect health risks early and optimize long-term well-being.

Fountain Life’s CEO, Dr. Bill Kapp, emphasized the groundbreaking nature of the project: “Our collaboration with Sam Nazarian and sbe will allow us to bring Fountain Life’s leading diagnostic and therapeutic solutions to incredible locations worldwide.”

Culinary and Fitness Excellence

In addition to its focus on health, The Estate will feature world-class culinary experiences crafted by sbe’s Disruptive Restaurant Group in collaboration with renowned Michelin-starred chefs, including Chef Katsuya Uechi, Chef Dani Garcia, Chef Masaharu Morimoto, and Chef Fabio Trabocchi. Thoughtfully curated sports and fitness regimes will also complement the Estate’s wellness programs.

The Future of Luxury

By 2030, The Estate will have established a global network of luxury hotels and residences, offering unparalleled health and wellness experiences. With a commitment to preventative medicine and longevity, The Estate will redefine what it means to live well, empowering individuals to lead healthier, longer, and more vibrant lives.