Wednesday, April 26, 2023
Saskatchewan Tourism Week 2023, held in conjunction with Tourism Week in Canada, will highlight the province’s thriving and diversified tourism sector from April 24-30.
Tourism Saskatchewan reports that the province produces around $2 billion in yearly travel expenditure and employs 70,000 Saskatchewan citizens in full and part-time jobs.
According to Jonathan Potts, CEO of Tourism Saskatchewan, the significance of the week has grown since the Covid 19 pandemic.
“It’s been a tough go for the industry,” Potts said during an interview with CTV Morning Live.
“We’re coming back strong and we’ve got 3,000 businesses across the province that support the communities that they’re in, that give everybody here and people from around the country and world something great to do and this is a time to celebrate that,” Potts said.
Potts stated that prior to the pandemic, Tourism Saskatchewan was a $2.4 billion sector, and that by 2030, they hope to be a $3.6 billion industry.
“We’ve got a lot to offer and we’ve got the capacity to take more people in and we want to do everything we can to help the industry get there,” Potts said on growing tourism in Saskatchewan.
Potts stated that in May, a travel team would be travelling to Quebec City to meet with industry leaders from across the world to share some of Saskatchewan’s wonderful tales, with the objective of attracting more visitors from around the world.
“We’ve got another event in Saskatoon in September called Go Media, where there will be writers from across North America coming and checking out Saskatchewan,” she said.
Potts said those writers will be going on familiarization tours before they write stories or create videos and documentaries about Saskatchewan.
Tags: Canada, Saskatchewan Tourism Week
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