Sauce Communications Present the Prince Akatoki: a True Taste of Janap in London

 Wednesday, August 17, 2022 


Sauce Communications has been selected to represent the Japanese jewel in London’s hospitality crown; The Prince Akatoki. Inspired by the Japanese word for dawn ‘Akatoki’, the hotel promises guests a new beginning and the calm tranquillity of Japanese hospitality in the heart of the city. With a strong focus on aesthetic and design, guests can expect sophisticated décor, subtle mood lighting and minimalist furnishings throughout.

Inspired by Japan and set apart by exceptional service, a stay at The Prince Akatoki offers a chance to slow down and renew. Tradition meets mastery at the hotel’s in-house restaurant TOKii, with its anything but ordinary cuisine. A nod to Japan’s culinary heritage, TOKii offers an authentic Japanese breakfast, afternoon tea, and in-house sushi masterclasses, in addition to its lunch and dinner menus. Meanwhile, the hotel’s Malt Bar & Lounge is a whisky lovers’ paradise with a floor to ceiling cabinet displaying exquisite blends from around the world, and a unique cocktail list inspired by Japanese minimalism and flavours. Watch this space for seasonal events and intimate pop ups.

The Rooms

Discover a hotel that showcases the best of Japan and fuses it with cultures from around the world. Careful design promotes mindfulness and tranquillity at every touchpoint. From the warm sunset lighting to artfully places fusuma panels and carefully selected Oshibana (pressed flowers), there is a pervading sense of calm throughout each of the 82 rooms and suites. Guests can expect the utmost attention to detail with strong natural and sensory elements throughout. Rooms feature a traditional Japanese Yukata gown, MALIN+GOETZ toiletries, nightly turndown gifts such as loose-leaf tea, and an immersive rainforest shower.

The Restaurant

The Prince Akatoki offers food inspired by local and international cuisines at in-house restaurant TOKii. Fine fusion blends the best of home-grown, local ingredients with authentic Japanese flavours such as Caramelised black cod with miso, sweetcorn fried rice and vegetarian dishes such as Robata grilled aubergine with chilli, spring onion and ginger miso. Experimental guests can look forward to Lobster croquettes with mango and yuzu salsa or Teriyaki duck breast with confit leg spring role, orange, pomegranate and hazelnuts. Breakfast or brunch is a bubbling affair with the choice of traditional English dishes or very traditional Japanese dishes such as a Tamago omelette with miso soup, rice and grilled salmon, all washed down with delicious sparkling sake.

The Bar

Inviting Londoners to taste Japan’s unique sophistication and hospitality, The Prince Akatoki exemplifies the finest Japanese ingredients at the Malt Bar & Lounge. In keeping with the hotel’s philosophy of Japanese minimalism, each cocktail is a twist on a classic and inspired by a single Japanese ingredient, from kumquat to yuzu and sesame. Meanwhile, the Malt Bar & Lounge’s impressive whisky selection features a rare collection of Japanese fusion tipples, from American Yellowstone Bourbon to an Amrut Cast Indian Single Malt. The hotel’s passionate team even offer bespoke tastings to ensure guests are fully immersed in the history and complexity of each drink.

The ultimate destination for Japanese culture in London, guests of The Prince Akatoki can expect the utmost attention to detail, minimal yet purposeful aesthetics, and a true sense of mindfulness on departure. Japanese craftsmanship is showcased through every step of the guest experience, from the unique scent designed for each space of the hotel, to the sushi masterclasses at TOKii, a stay at The Prince Akatoki is a true sensory experience, ensuring guests leave with an educated pallet, rested body and invigorated mind.

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