Saudi Arabia Hosts UN Tourism General Assembly as AI Becomes a Strategic Pillar for Global Tourism

Published on November 13, 2025

Saudi Arabia Hosts UN Tourism General Assembly as AI Becomes a Strategic Pillar for Global Tourism. In a historic moment for the global travel industry, Saudi Arabia recently hosted the 26th UN Tourism General Assembly, where the World Tourism Organization (UN Tourism) unveiled its forward-looking vision for tourism’s future. At the heart of this new strategy is Artificial Intelligence (AI), which will play a central role in transforming the way travelers experience the world. The integration of AI into global tourism is set to revolutionize how destinations, airlines, and hospitality services operate, offering a more personalized, efficient, and sustainable travel experience. Saudi Arabia, with its ambitious Vision 2030, is poised to lead the way, leveraging AI and digital innovation to reshape the tourism sector not only within the kingdom but also on a global scale. This move underscores the kingdom’s commitment to becoming a top-tier travel destination, focusing on both technological advancement and sustainability to drive its tourism growth.

Saudi Arabia Hosts UN Tourism General Assembly as AI Becomes a Strategic Pillar for Global Tourism

In a significant advancement for the global travel industry, Saudi Arabia hosted the 26th UN Tourism General Assembly, signifying a new era for the World Tourism Organization (UN Tourism). For the first time in history, the UN recognized the adoption of Artificial Intelligence (AI) in the global tourism strategy. The strategic shift was necessary opens several opportunities in the airline and hospitality industry as countries worldwide adapt to a post-pandemic reality. For tourists, the shift in strategy will inevitably translate to better and more efficient travels. The meaningful adjustment of strategy in Saudi Arabia not only strengthens the economic dominance in the global tourism industry, but also sets a new benchmark for digital transformations in travel and innovation in tourism.

How Saudi Arabia is Preparing the New Future of Global Tourism

Being a host of the UN Tourism General Assembly is only part of what Saudi Arabia is planning. The improvements integrate with the country’s economic diversification plans as part Vision 2030. Saudi Arabia is using the latest advancements in AI technology to construct a sustainable and efficient tourism industry. As one of the largest and fastest-growing markets in the world, Saudi Arabia is expanding and growing the infrastructure to the different luxurious hotels and digital technologies focused on improving the visitors experience.

The Digital transformation of the AI technology in the rest of the world will also take place in the Saudi Arabia tourism sector. From advanced AI technologies that predict traveler behaviors and travel plans to tourist destination predictive AI technologies that sell and reserve screen space on destination digital billboards. The Saudi tourism sector intends to AI technologies to create a seamless travel experience that is intuitive and accessible to international world travelers.

AI and Digital Innovation: Transforming Customer Experience in the Airline Industry

AI is changing how travelers communicate with airlines and how airlines provide and improve services. From booking help, customer support, to real-time tracking of bags, AI systems help. Saudia, the national airline of Saudi Arabia, is one of the leaders in the use of AI and digital technology and has invested a lot in improving their services with it.

Saudia and the rest of the region’s airlines are adopting AI technology for operational efficiency. In AI-enhanced booking, check-in, baggage processing, and inflight service management, all aspects of customer service during the trip are improved. For example, AI systems predict flight delays and give passengers alerts which allow them to make effective adjustments. AI chat assistants give passengers personalized travel guidance, making it easier for them to move during their trip.

This change in technology also impacts how airline companies serve their customers. These systems are able to guess what passengers want. They give customers more personalized services. Frequent flyers’ needs are even more predictable. AI streamlines request processing to the point where attendants fulfill them even before passengers ask. This saves the airline operational costs while also providing more value to the jets. This is a more sustainable and efficient business model.

The Impact of AI on the Saudi Arabian Tourism Sector

The Saudi Arabian tourism sector is no exception to the use of AI and digital innovation. Hotels and resorts throughout the country are implementing AI in customer service, operational efficiency, and tailor-making visitor experiences. This shift is becoming more prominent to meet customer expectations and is even found in luxury resorts in Riyadh and beachfront properties in Jeddah. AI is providing more seamless and intelligent travel experiences.

AI technology is being used to refine how hotels deal with reservations. Using artificial intelligence and advanced machine learning, hotels can predict what clients will need and how they will use the service. This enables hotels to provide great customer service while keeping prices competitive. AI also assists in guest request optimization to provide a great experience at hotels.

Besides customizing booking plans, AI improves in-room AI technology and personalized customer service. Virtual hotel assistants, AI technology, and virtual assistants that help change the temperature of a room and control the lights help guests adjust their room to their personal preference. AI can find and recommend hidden gems in Saudi Arabia to help guests discover the attractions. AI even helps guests find local attractions and things to do in the hotel to better meet their needs.

AI and Sustainable Development: A New Era in Travel for Saudi Arabia

Transforming Saudi Arabia’s tourism sector starts with sustainability. Integrating technology for sustainable tourism while incorporating the UN Tourism’s roadmap is a sustained focus for the kingdom. Saudi Arabia aims to become a market leader in sustainable tourism by utilizing AI to assess hotels’ energy use, determine the impact tourism has on the environment and facilitate waste management.

AI technology can evaluate several impacts on the environment. AI technology can assess how many tourists can be allowed to a specific site based on historical and real time data. AI can help sustainable resource use by helping assess waste management and evaluate the impacts and resources. AI can help crowd control at historical sites to promote environmental sustainability.

AI in technology can help achieve UN Sustainable Development Goals (SDGs) while improving tourists’ travel experiences to Saudi Arabia. The kingdom’s investments in sustainability are evident through infrastructure improvements that promote eco-friendly hotels, sustainable transport, and responsible travel through digital resources.

Traveling to Saudi Arabia: Flight Information and Helpful Tips

When traveling to Saudi Arabia and using Ai transformation, you should keep a few important flight details and travel tips in mind. Saudi Arabian Airlines (Saudia) provides non-stop flights to Riyadh, Jeddah and other major cities. Multiple international airports in Europe, Asia, and North America also provide non-stop flights to these locations. With the growing use of Ai in the booking and check-in processes, travelers can expect a more seamless and quicker experience flying with Saudia.

Saudia has a fully automated advanced online booking system that Ai built. The system helps travelers find the best flights and alternative travel suggestions. Ai has also streamlined the check-in process with faster kiosks and quicker boarding and baggage handles thanks to automated CCTV systems. For travelers coming from other countries, Saudia’s Ai automated system provides multi-lingual support that helps in easing the touch points of the journey.

Here are travel tips before going to Saudi Arabia. Most importantly, be certain to check the country’s travel restrictions and entry requirements. Since restrictions are constantly changing, checking the latest requirements will be beneficial. With the use of Artificial Intelligence for faster visa processing and airport check-points, travel to Saudi Arabia will be a breeze.

For cultural heritage enthusiasts, Artificial Intelligence guides and applications will assist in navigating to the country’s numerous historical sites. From the ancient Nabatean tombs in Al-Ula to the many sites in modern Riyadh, these applications are able to customize travel plans and provide suggestions tailored to your interests.

Saudi Arabia Hosts UN Tourism General Assembly as AI Becomes a Strategic Pillar for Global Tourism, marking a transformative moment for the industry. This new vision will harness AI to revolutionize travel experiences, making them more personalized, efficient, and sustainable.

The Future of Travel in Saudi Arabia: A Vision of Innovation and Luxury

The use of Artificial Intelligence to innovate travel in Saudi Arabia has made the future of the country’s tourism industry is promising. Luxury and visionary travel tourists are guaranteed to visit the kingdom, particularly with the advancements in travel technology and infrastructure. With the addition of luxury accommodations, Artificial Intelligence travel improvements, and eco-tourism in place, Saudi Arabia is ready to become a pioneering tourist destination.

Whether you fly to Riyadh or enjoy the cultural wonders of Jeddah, you’ll receive customized and hassle-free service. Visitors will be provided with tools powered by AI to fully enjoy their time in the kingdom. Saudi Arabia tourism will be digital, eco-friendly, and only the exciting things to come. It will include everything from calculating flight times, hotel stays, to local activities.

Travelers who are thinking of visiting the country should be aware of recent changes. Saudi Arabia, with the help of AI, is creating hyper-immersive and innovative tourism experiences. African and Middle Eastern have an expected service tourism. Saudi Arabia is now a tourist destination and an indicator of what’s to come in the tourism industry.

To sum up, Saudi Arabia is setting a new tone for world travel. The impacts artificial intelligence will have on the airlines and hospitality businesses in the country will improve the customer experience at each new level. If you are thinking about your first trip to Saudi Arabia, or thinking about the country’s developing tourism, it is a bright, more and for a sustainable world.