Saudi Arabia’s Tourism Sector Soars In First Half Of 2025 Over Sixty Million Visitors And Forty-Three Billion Dollar Spending Surge

Published on November 3, 2025

Saudi Arabia’s tourism sector has witnessed remarkable growth in the first half of 2025, attracting over sixty million visitors and generating an impressive forty-three billion dollars in spending. This surge in tourism can be attributed to the Kingdom’s diverse appeal, from religious and leisure tourism to sports and shopping. With ongoing investments in infrastructure and a growing number of international and domestic tourists, Saudi Arabia is positioning itself as a leading global tourism destination.

Saudi Arabia’s tourism sector has demonstrated significant growth in the first half of 2025, attracting a total of 60.9 million visitors, both local and international. This surge in tourism has had a notable impact on the country’s economy, with total tourism spending reaching SAR 161.4 billion (approximately $43 billion), reflecting a 4% increase compared to the same period in 2024. According to data released by the Ministry of Tourism, this robust performance signals continued progress in diversifying the Kingdom’s economy through tourism.

The data reveals a strong trend in the average length of stay for both inbound and domestic visitors. International tourists stayed an average of 6.7 nights, while domestic travelers enjoyed longer visits, with an average stay of 18.6 nights. This difference is indicative of the Kingdom’s appeal to both international tourists seeking quick getaways and local residents opting for more extended stays within the country.

Tourism motivations varied, but the most significant share of travel was driven by leisure, shopping, and sports activities. These segments have become central to Saudi Arabia’s tourism offerings, complemented by a growing interest in religious visits and family-oriented trips. This blend of leisure and religious tourism reflects the Kingdom’s diverse appeal, with both domestic and international tourists exploring a wide range of experiences.

The key destinations for inbound tourism were Makkah and Madinah, the two holy cities at the heart of the Islamic faith. Makkah, in particular, continues to attract millions of Muslim visitors each year for the Hajj pilgrimage, while Madinah’s significance as a religious and historical site further bolsters its status as a top destination. On the domestic front, Riyadh, the capital city, along with the Eastern Province, led the way in terms of local travel. These regions have become increasingly popular as major economic and cultural hubs within the Kingdom, with travelers drawn to their modern attractions and historical significance.

Saudi Arabia’s tourism sector has also benefitted from a diverse range of source markets. Egypt, Pakistan, and Kuwait were the top three countries contributing to the influx of international visitors, followed by India and Indonesia. This demonstrates the Kingdom’s growing appeal across a variety of regions, particularly within the Middle East, South Asia, and Southeast Asia. As Saudi Arabia continues to develop its tourism infrastructure, it is expected that these markets will continue to play a pivotal role in the country’s tourism growth.

In terms of accommodation, hotels made up 43% of the total choices for visitors, with furnished apartments and private residences also being popular alternatives. This diversity in accommodation options allows Saudi Arabia to cater to a wide range of travelers, from those seeking luxury hotel experiences to those preferring the flexibility and comfort of private stays.

The growth in Saudi Arabia’s tourism sector is also aligned with the country’s Vision 2030 initiative, which aims to transform the Kingdom into a global tourism hub. With the government’s emphasis on diversifying the economy away from oil dependence, tourism has been positioned as a key pillar of economic growth. The continued development of infrastructure, the expansion of the entertainment sector, and the promotion of Saudi Arabia’s cultural heritage are all part of a broader strategy to attract more international visitors and encourage greater domestic tourism.

Looking ahead, Saudi Arabia is poised to capitalize on its growing popularity as a tourism destination. The Kingdom’s unique blend of cultural heritage, modern developments, and religious significance offers a compelling mix for both international tourists and domestic travelers. As the country continues to diversify its tourism offerings, the first half of 2025 is likely to be a strong indicator of even greater success in the years to come, especially with the expected expansion of the tourism sector and the addition of new attractions and events. The continued growth of tourism spending and the rising number of visitors are clear signals that Saudi Arabia is well on its way to becoming a global tourism leader.

With its rich history, cultural landmarks, and investment in modern tourism infrastructure, Saudi Arabia is undoubtedly on track to secure its place as one of the most sought-after destinations in the world.