Saudi Tourism Authority displays its tourism potential in WTM

Thursday, November 17, 2022

The Saudi Tourism Authority ended its involvement in the World Travel Market exhibition held in London from November 7-9.

The Saudi pavilion grabbed interest of visitors to the WTM by displaying the assets, destinations, landmarks and tourist experiences offered by the Kingdom.

The Kingdom’s natural, climatic, cultural and social diversity was also highlighted.

By arranging the pavilion, the STA was eager to accentuate the prospective and opportunities of the tourism sector in the Kingdom, and strengthen relationships with its current partners while creating new ones for luring tourists from around the world.

This year, there were more than 35,800 visitors to the WTM, surpassing all expectations and doubling the number witnessed in 2021. The number of global travel buyers during the occasion got bigger by 25 percent compared to 2021.

The pavilion comprised more than 40 partners from the Saudi tourism system, standing for tourist destinations, airlines, tour operators, service providers and tourism experiences of the Kingdom, for building strategic affiliations with the most important international markets.

On the sidelines of the exhibition, the STA inked 11 strategic partnership agreements with global travel and tourism companies including Agoda, Satguru Travel, Edreams and Lufthansa among others.

The Saudi pavilion was launched by Ahmed Al-Khatib, the tourism minister and chairman of the STA’s board of directors, and Prince Khalid bin Bandar bin Sultan, the ambassador to the UK.

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