Friday, March 15, 2024
Join Saudi Tourism Authority at Arabian Travel Market 2024, where STA showcases Saudi’s vibrant culture and tourism innovations, aiming for 150M visitors by 2030.
The Saudi Tourism Authority (STA) recently marked a significant milestone in its journey to promote and expand Saudi Arabia’s tourism sector. At the ITB Berlin, one of the world’s leading travel trade shows, STA celebrated its most extensive participation to date. This event was not just a showcase but a testament to the remarkable strides Saudi tourism has made, evidenced by the achievement of welcoming over 100 million tourists. Surpassing this initial target, STA has ambitiously set its sights on attracting 150 million visits by the year 2030, highlighting the Kingdom’s growing appeal as a global tourist destination.
The participation of STA at ITB Berlin was punctuated by a series of pivotal announcements and partnerships that underscore Saudi’s commitment to becoming a tourism powerhouse. A highlight was the landmark collaboration with Trip.com Group, a partnership that promises to significantly amplify Saudi’s visibility on the global stage. Additionally, the introduction of new airline routes aims to bolster the Kingdom’s global connectivity, making it more accessible to international travelers. These strategic moves are expected to turbocharge Saudi’s tourism growth, ensuring the sector’s vibrant and dynamic expansion in the years ahead.
With an eye on the future, STA is gearing up for its next major milestone – the Arabian Travel Market (ATM) 2024, scheduled to take place in Dubai from May 6-9. Recognized as a premier event for the Middle Eastern travel market, ATM presents an unparalleled opportunity for STA to deepen its industry conversations, forge new partnerships, and showcase the latest from Saudi tourism. The Authority is eager to continue its successful journey, sharing the unique allure and diverse offerings of Saudi Arabia with the global travel community.
As STA prepares for its participation in ATM 2024, it extends a warm invitation to industry stakeholders and travelers alike to join them in discovering the unique and compelling experiences that Saudi offers. From its rich cultural heritage and stunning natural landscapes to its modern luxury resorts and adventurous activities, Saudi Arabia is poised to captivate the hearts and minds of visitors from around the world. Join STA at ATM 2024 to explore the endless possibilities that Saudi tourism holds.
Saturday, April 27, 2024
Saturday, April 27, 2024
