Saudia Brings a New Era of Travel to Riyadh with Roshn Front Experience Store

Written By: Sanjana Dubey

Sanjana Dubey

A passionate storyteller and emerging journalist, I am currently doing job while diving deep into the world of journalism. With two years of practical experience, I have cultivated a knack for transforming ideas into engaging narratives that captivate readers. My journey blends academic insight with real-world reporting, allowing me to explore culture, travel, and lifestyle through a creative and informed lens. Committed to delivering fresh, authentic, and impactful content, I strive to make every story not just read, but truly experienced.

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January 13, 2025 4:00 PM

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Saudia, the national airline of Saudi Arabia, has unveiled its inaugural Experience Store at Roshn Front in Riyadh, offering a cutting-edge blend of technology and exclusive services. The store aims to provide a seamless journey, from product discovery and ticket purchase to post-sale support, ensuring an all-encompassing experience for visitors.

Conveniently located to enhance accessibility, this new venue replaces the former Al-Muruj sales office and is open to visitors from Sunday to Thursday, operating between 9 AM and 9 PM.

The Experience Store features a modernized ticketing section designed to minimize wait times and elevate customer satisfaction. Premium guests can enjoy the dedicated AlFursan Lounge, which offers a private and comfortable setting. Additionally, the Saudia Store showcases a curated selection of exclusive branded merchandise.

Adding to the innovative experience, visitors can engage with immersive virtual reality technology developed in partnership with the Saudi Tourism Authority, showcasing the Kingdom’s iconic attractions. Interactive screens further enhance the journey, allowing users to explore Saudia’s extensive network of destinations spanning four continents.

The Saudia Experience Store, created by Saudia Real Estate—a subsidiary of the Saudia Group—has been meticulously crafted to meet top-tier engineering and architectural benchmarks. It also integrates cutting-edge safety protocols and compliance standards to ensure a secure and state-of-the-art environment.