Saudia dominates Dubai Lynx Awards with groundbreaking ProtecTasbih, wins top brand of the year

Monday, March 11, 2024

In its debut at the Dubai Lynx 2024 Awards, Saudia, Saudi Arabia’s national airline, distinguished itself with an outstanding performance, garnering substantial accolades for its creativity. The carrier’s groundbreaking ProtecTasbih product has redefined standards for creative excellence in communication.

As the highlight of the 2024 event, Saudia emerged as the top honoree, securing a total of 11 awards, including 4 Grand Prix, 5 Silver, and 2 Bronze. This unparalleled achievement not only positions Saudia as the leading brand of the year but also as the most celebrated Saudi brand ever at the Dubai Lynx 2024, establishing it as a forerunner in the regional creative arena.

The airline’s triumph across various categories — Public Relations, Design, Brand Experience & Activation, and Direct — underscores its broad-spectrum communication prowess.

Saudia’s ProtecTasbih has introduced a novel concept by merging hand sanitization with the spiritual act of using tasbih beads. This invention strikes a harmonious balance between religious observance and contemporary health consciousness, particularly serving pilgrims during the sacred Ramadan and Umrah periods.

Incorporating tea tree oil as a natural sanitizer, the ProtecTasbih offers a dual-purpose solution, enhancing both spiritual focus and personal hygiene. The integration of the sanitizing oil into the beads through sophisticated molding techniques marks a significant innovation, emphasizing Saudia’s commitment to the safety and comfort of its passengers.

Essam Akhonbay, the Marketing Vice President at Saudia, expressed, “Our top priority at Saudia is the welfare of every guest. We are delighted to offer a distinctive service that elevates the pilgrimage experience, helping our guests to deeply connect with their spiritual voyage.”

The remarkable triumph of Saudia at Dubai Lynx 2024 highlights its commitment to innovation and superior service, consolidating its status as a frontrunner in the airline sector.

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