Saudia Joins Forces with the Saudi Cup 2024 as Strategic Partner in the World’s Wealthiest Horse Race

Friday, February 23, 2024

Saudia, Saudi Arabia’s national airline, has announced its strategic alliance with the Saudi Cup 2024, marking the event’s fifth iteration as the globe’s most lucrative horse race. Under the distinguished patronage of The Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, the competition is set to occur at Riyadh’s King Abdulaziz Racecourse, boasting a prize fund of over $35 million.

The sponsorship deal was officially sealed in the presence of His Royal Highness Prince Bandar bin Khalid Al-Faisal, who serves as the Chairman of the Equestrian Authority and the Jockey Club of Saudi Arabia. Moataz Alandijani, Saudia’s General Manager of Sponsorship and Partnerships, and Ziyad Al-Muqrin, CEO of the Jockey Club of Saudi Arabia, signed the agreement. Saudia will gain significant exposure during the Al Sarawat Cup race on the event’s first day, Friday, February 23, with a prize of $250,000 designated for this race.

Commenting on the partnership, Moataz Alandijani, General Manager of Sponsorship and Partnerships at Saudia Group, said, “Through this partnership, Saudia reaffirms its commitment to supporting major events within the Kingdom, including the Saudi Cup, which features high-level international participants and attracts the attention of global media. Equestrianism holds profound historical and cultural significance in Saudi Arabia, and this year’s Cup will be even more extraordinary as it will be taking place at the same time as Saudi Founding Day, a highly important commemoration date for our nation.”

Commenting on the partnership, Ziyad Al-Muqrin, CEO Of The Jockey Club Of Saudi Arabia, said, “ We are honored to sign this partnership agreement with Saudia, a reputable airline, dedicated to excellence. And its sponsorship of the Sarawat Cup in its inaugural launch, undoubtedly contributes to enhancing the equestrian race.”

Scheduled for February 23 and 24, the Saudi Cup, hosted by the Jockey Club of Saudi Arabia, will take place at Riyadh’s King Abdulaziz Equestrian Square, featuring top equestrian talents from 15 countries.

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