Scientific Games debuts innovative instant game technology at metro Atlanta headquarters

Thursday, April 18, 2024

Scientific Games recently inaugurated advanced instant scratch game production technology at its global headquarters in metro Atlanta. This new high-definition technology marks the completion of the company’s $65 million investment in instant game production across its global facilities and is now actively producing scratch games for worldwide lottery clients. It offers unparalleled security, quality, and innovation within the lottery sector.

“The most important benefit this advanced technology offers our lottery customers worldwide is Scientific Games’ ability to accelerate instant scratch game innovations to excite existing and future players and deliver games faster, ultimately to help lotteries generate monies for the causes they support,” said John Schulz, President, Americas and Global Instant Products for Scientific Games.

With instant products accounting for 70% of the global retail sales, Scientific Games supplies scratch games to 114 government-regulated lotteries globally. These games are part of a $123.9 billion consumer market that contributes approximately $32.1 billion annually to charitable lottery initiatives, according to the La Fleur’s 2024 World Lottery Almanac.

“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers. We are committed to continued investment to evolve scratch game play for responsible consumer entertainment experiences,” said Schulz. “As a trusted supplier to the world’s government lotteries, we understand our role to help ensure their instant game business remains strong and innovative while growing responsibly to fund vital good cause programs.”

The advanced capabilities of this new technology allow lotteries greater flexibility in designing and swiftly producing games with special finishes and distinctive playstyles, while maintaining an eco-friendly footprint. Scientific Games commits to environmental responsibility by utilizing recyclable paper, water-based inks, and energy-efficient production processes.

“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world. They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics. Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry,” said Schulz.

As the world’s foremost creator, producer, and manager of lottery instant games, Scientific Games pioneered the first secure instant scratch game in 1974. Its security measures have been a benchmark in the industry, ensuring the confidentiality of winning ticket locations. Celebrating its 50th anniversary in 2023, the company operates five instant game production facilities across four continents.

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