Shama Hub Debuts: A New Era of Creative and Adaptable Living by ONYX Hospitality Group

Published on June 24, 2024

ONYX Hospitality Group has introduced Shama Hub, an innovative expansion of its premier serviced apartment brand, Shama. This groundbreaking concept redefines the essence of lodging. Shama Hub goes beyond mere accommodation by offering a lifestyle that fosters creativity, adaptability, and community involvement.

“At Shama Hub, we believe in providing more than just a roof over your head; we offer an experience that defines you,” says Yuthachai Charanachitta, CEO of ONYX Hospitality Group. “Our serviced apartments are meticulously designed to be practical for real living, ranging from studios to larger living spaces, ensuring comfort and functionality for our guests.”

Nestled in lively neighborhoods, Shama Hub properties stand in easy reach of captivating urban areas, offering guests a direct line to the city’s heartbeat. Each site captures the spirit of the local culture, promoting limitless discovery.

ONYX Hospitality Group is thrilled to unveil two new additions to the Shama Hub portfolio: Shama Hub Qiantang in China and Shama Hub Metro South in Hong Kong.

Situated in the newly developed Southern district of Hong Kong, Shama Hub Metro South is the perfect location for individuals or families seeking extended stays. It offers a blend of nature and urban living with its vibrant public spaces and co-living approach, creating a modern hotel-home hybrid environment. The property boasts 26 floors and 139 rooms across seven different room types, from studios to two-bedroom units, all designed for a comfortable and effortless stay. Located just a 2-minute walk from Wong Chuk Hang MTR station in Metro South Tower 2, guests can quickly reach Admiralty in about 10 minutes via the South Island Line, with easy access to attractions like Ocean Park and the vibrant Aberdeen district.

In the heart of Hangzhou, Shama Hub Qiantang is positioned in the Dajiangdong area, a stone’s throw from Dongsha Lake Park and the Grand Convention and Exhibition Centre. Close to various shopping centers and dining options, this location is perfect for both business and leisure. Hangzhou’s historical richness, once lauded by Marco Polo, serves as a magnificent backdrop, with major transport links nearby to explore the scenic Tianmu Mountains and the picturesque Qiantang River. The property is just a 40-minute drive from the international airport.

Shama Hub Qiantang offers an assortment of room choices suitable for short or long stays, including spacious studio kings, one-bedroom suites, and studio flex twin rooms. Designed for productivity and relaxation, the rooms feature ample desk space and regular housekeeping.

All Shama Hub properties are equipped with a host of amenities to enhance living standards, including self-service laundry, a fitness center, communal hub spaces, and self-service business cabins, fostering a strong community vibe.

Furthermore, the exclusive “Shama Social Club” lifestyle program enhances guest integration by connecting them with the local culture through unique interior designs, curated activities, and personalized touches, ensuring a warm and inviting experience from the moment they arrive.

“We are thrilled to introduce the Shama Social Club to our guests in Hong Kong, China, and beyond,” adds Mr. Charanachitta. “It is not just a club; it’s a community that fosters connection, exploration, and a sense of belonging.”

Shama Hub’s foray into Hong Kong and China signifies a pivotal moment in the brand’s evolution. Boasting a portfolio of over 2,500 units spanning 20 properties, Shama remains at the forefront of international serviced apartment operations, continuously redefining serviced hospitality standards in Asia.

With an established footprint in Thailand, Hong Kong, China, and Malaysia, and further expansions underway, Shama exemplifies its dedication to pioneering contemporary living and enhancing community interactions.

Under the guiding principle of ‘A Tailored Approach to Hospitality,’ ONYX Hospitality Group stands out with its ambition to be recognized as the premier medium-sized hospitality management company in Southeast Asia. This steadfast mission influences every aspect of ONYX’s operations, ensuring guests receive exceptional service and experiences that surpass expectations.