Shangri-La Dubai Appoints Denis Glicic as Director of Sales – Here’s How This Will Supercharge Emirates, FlyDubai, and Global Tourism in 2025!

Published on December 15, 2025

Shangri-La Dubai has appointed Denis Glicic as its new Director of Sales and Marketing – a move set to supercharge the city’s hospitality scene and create ripples across the global tourism and airline industries. With over 15 years of experience in the hospitality sector, Glicic’s appointment is poised to bring new energy and strategic direction to one of Dubai’s most iconic luxury hotels. This shift in leadership comes at a time when Dubai is experiencing a surge in international visitors, which is expected to directly benefit airlines like Emirates and FlyDubai. As Dubai continues to solidify its status as a leading global tourism hub, the synergy between its expanding hospitality offerings and world-class airlines will offer travelers more seamless, luxurious, and efficient experiences, making it an even more attractive destination for millions of visitors in 2025.

Shangri-La Dubai Appoints Denis Glicic as Director of Sales – Here’s How This Will Supercharge Emirates, FlyDubai, and Global Tourism in 2025!

In a game-changing move for Dubai’s hospitality scene, Shangri-La Dubai has appointed Denis Glicic as its new Director of Sales and Marketing. This strategic decision is poised to impact not only the hotel’s revenue and growth but also the wider travel and tourism industries, especially airlines such as Emirates and FlyDubai. With a history of driving excellence in the hotel industry, Glicic’s appointment signals a transformation for one of the world’s leading luxury destinations. Let’s take a closer look at how this will impact global tourism, airlines, and why it matters to you as a traveler.

The Impact of Denis Glicic’s Appointment on Shangri-La Dubai

Denis Glicic brings more than 15 years of experience in global hospitality, particularly in sales, marketing, and revenue management. His expertise spans several regions, including Europe, the Middle East, and Africa. Having held senior positions at leading global hotel groups, including Hyatt and Radisson Hotel Group, Glicic is expected to bring a fresh perspective to Shangri-La Dubai. His focus will be on enhancing the hotel’s visibility, increasing market penetration, and ensuring top-tier guest experiences.

Glicic’s leadership will be pivotal in driving Shangri-La’s growth as one of Dubai’s most sought-after luxury hotels. As one of the city’s iconic landmarks, Shangri-La Dubai offers guests not only luxury and comfort but also unparalleled views of the Burj Khalifa and Downtown Dubai. With this appointment, the hotel is poised to elevate its brand visibility on a global scale, benefiting from the increasing number of international tourists visiting the city.

How This Will Supercharge Emirates, FlyDubai, and Global Tourism in 2025!

Glicic’s leadership at Shangri-La Dubai is set to create waves across Dubai’s travel landscape, notably for airlines like Emirates and FlyDubai. Both carriers have seen significant growth over the past few years, with Dubai International Airport (DXB) recording an increase in passenger traffic, reaching over 70 million passengers in 2025. Emirates, in particular, has become a key player in connecting Dubai with destinations across the world. As tourism in Dubai continues to rise, airlines will play a crucial role in facilitating the influx of visitors from all corners of the globe.

FlyDubai, one of the region’s fastest-growing low-cost carriers, has expanded its route network significantly. The airline offers both domestic and international flights to cities across Europe, the Middle East, and Asia. With Glicic’s appointment and the anticipated growth in hotel bookings at Shangri-La Dubai, the demand for flights will also surge. Emirates, known for its luxurious services and global network, will see an uptick in bookings, particularly from top tourist markets like India, the United Kingdom, and Saudi Arabia.

For travelers, this means more accessible flights to Dubai, with increased availability of direct routes and competitive pricing. The rise of tourism in Dubai, driven by strategic moves in the hospitality industry, will directly benefit airlines, offering more affordable and convenient options to fly to the city.

Dubai: A Rising Global Tourism Hub

Dubai has always been a magnet for travelers, thanks to its blend of modernity and traditional Arabian culture. However, in recent years, the city has evolved into an even more dynamic destination, attracting tourists from all over the world. With the new leadership at Shangri-La Dubai, the city is set to see a sharp increase in its already impressive visitor numbers. The UAE’s tourism sector is forecast to contribute approximately USD 53 billion to the country’s GDP in 2025, setting new records for tourism-driven economic growth.

In 2025 alone, Dubai is expected to attract around 15 million international visitors, bolstered by promotional campaigns targeting key markets. Major tourism events such as the Dubai Expo 2025, which will draw millions of visitors from around the world, are also expected to contribute to this surge. As tourism flourishes, so does the hospitality sector, and this includes new hotel openings, enhanced services, and more luxurious experiences.

For travelers, Dubai offers a wide range of experiences, from exploring traditional markets (souks) and enjoying fine dining in Jumeirah Beach to experiencing the thrill of Burj Khalifa and relaxing in world-class spas. With Shangri-La Dubai’s enhanced offerings under Denis Glicic’s leadership, tourists can expect an even higher level of personalized service, making their stay more memorable and exclusive.

Why This is a Boon for Airlines and Tourists Alike

With Emirates and FlyDubai already providing strong connections to Dubai, Glicic’s appointment further strengthens the city’s position as a global travel hub. As a luxury hotel with an international clientele, Shangri-La Dubai attracts business travelers, high-end vacationers, and global dignitaries, all of whom contribute to increased demand for flights.

The airlines benefit greatly from these high-value passengers, who often book in advance and seek premium services. Both Emirates and FlyDubai offer frequent flights from cities such as London, New York, Paris, and Mumbai. With tourism increasing, airlines will add more capacity to meet the demand, providing travelers with more options for getting to Dubai.

For travelers looking for convenience, Emirates operates direct flights from over 155 destinations worldwide. FlyDubai, in its own right, offers budget-friendly options from more than 90 destinations, with flights that connect directly to Dubai’s key tourist attractions. For those looking to experience luxury, Emirates’ First Class cabins offer private suites, shower spas, and five-star dining. If you are planning to fly into Dubai, these options ensure comfort and seamless travel experiences.

Travel Tips for Tourists Visiting Dubai

1. Best Time to Visit:
Dubai enjoys year-round sunshine, but the best time to visit is between November and March when the weather is cooler, perfect for outdoor activities. Expect to see larger crowds during major events like Dubai Shopping Festival and the Dubai World Cup, which attract global tourists.

2. Visa Requirements:
Dubai offers a visa-on-arrival facility for many nationalities. However, it is advisable to check the current visa policies before planning your trip. For most tourists, the visa process is straightforward and quick.

3. Flight Details and Booking:
Airlines such as Emirates, FlyDubai, and Etihad Airways offer frequent flights to Dubai from major cities worldwide. Travelers can book early to secure the best rates, especially during peak travel seasons like summer and winter holidays.

4. Currency and Payment:
The official currency in Dubai is the UAE Dirham (AED). Credit cards are widely accepted, but it’s a good idea to carry some cash for smaller transactions, especially when visiting souks or local markets.

5. Public Transportation:
Dubai boasts a well-developed public transportation system, including the Dubai Metro, buses, and taxis. The metro is a convenient and affordable option for tourists, with stations that connect major shopping malls, hotels, and tourist spots.

6. Tourist Attractions to Explore:
While in Dubai, make sure to visit iconic landmarks like the Burj Khalifa, the Palm Jumeirah, and the Dubai Mall, the largest shopping center in the world. Don’t forget to experience Desert Safari, an exhilarating adventure through the desert’s dunes. For art lovers, the Dubai Opera offers world-class performances, while foodies can indulge in Michelin-starred restaurants located within the city’s luxurious hotels.

7. Cultural Etiquette:
Dubai is a cosmopolitan city, but it’s important to respect local customs. Dress modestly, especially in public places like malls, mosques, and restaurants. Public displays of affection are frowned upon, and alcohol can only be consumed in licensed venues.

What Does This All Mean for Travelers?

With Shangri-La Dubai poised to take the hospitality game to new heights under Denis Glicic’s leadership, travelers can expect an even better experience when visiting Dubai. Whether you’re flying with Emirates or FlyDubai, you’ll benefit from a more seamless and enjoyable journey. The appointment is also expected to further drive growth in the city’s tourism and hospitality industries, creating more opportunities for high-quality services and experiences.

Dubai’s ongoing transformation into a global tourism leader, supported by strategic moves in both hospitality and aviation, ensures that travelers have access to a wealth of options when it comes to flights, accommodations, and experiences. As more people flock to Dubai for business, leisure, and major events, the synergy between airlines, hotels, and tourism boards is creating an exciting time to visit the city. Whether you are visiting for a quick weekend getaway or a long vacation, there has never been a better time to explore what Dubai has to offer.

Shangri-La Dubai’s game-changing appointment of Denis Glicic as Director of Sales and Marketing is set to revolutionize the city’s hospitality scene. Discover how this move will skyrocket Emirates, FlyDubai, and global tourism in 2025!

In conclusion, Denis Glicic’s appointment at Shangri-La Dubai signals a bright future for the city’s hospitality sector. It’s a win-win for tourists, airlines, and the local economy. The collaborative efforts between Emirates, FlyDubai, and luxury hotels like Shangri-La ensure that travelers will continue to enjoy world-class services in a destination that remains on the cutting edge of tourism, offering a dynamic and unforgettable experience. As the travel landscape continues to evolve, Dubai will only become more enticing for visitors from all over the world.