Published on : Saturday, November 20, 2021
Singaporeans are gifted with the ‘Yours to explore’ campaign for enjoying the incredible experience that longs them in Australia for their next vacation.
It is commenced on 21st Nov. with fully vaccinated citizens from Singapore to Australia. Singapore is Australia’s 6th largest source market for international visits and 7th most valuable for the expense.
Singapore travelers equated to $1.53 billion in 2019, from which $837 was spent by leisure travelers alone. They spent $2,624 per trip and $269 per night which becomes the 2nd highest market after the U.S.
Phillipa Harrison (Tourism Australia Managing Director) said the new $4 million ‘Yours to Explore’ campaign started rolling out in Singapore from 19th November and is scheduled to run until June 2022 across TV and is supported with PR and partner activities. Marketing activities amplified via partnerships with airlines, State and Territory Tourism Organisations and key distributions partners in Singapore market.
To maximize opportunities to drive bookings and recovery for Australia’s hard-hit tourism economy. Partners included- Chan Brothers, UOB Travel, Dynasty Travel, and CheapTickets.sg provided tactical offers aimed to stimulate travel to Australia from Singapore. Tourism Australia partners with Klook.com offering Singaporeans a range of amazing travel experiences can be booked before or between their trip to Australia.