Slovenia intensive US market push: From business events to the basketball court triumph

Tuesday, January 23, 2024

Slovenia is actively working to bolster its presence in the US market, showcasing itself as a nation with a vibrant economy, attractive investment opportunities, and a compelling tourist experience. In the coming week, a Slovenian business and development delegation will visit Dallas and Austin, engaging in business forums aimed at fostering and strengthening ties, alongside visits to American companies and institutions. The ‘I Feel Slovenia Night’ at the Dallas Mavericks basketball game will introduce Slovenia as an enticing tourist destination with a strong sporting spirit.

Organized by the Ministry of the Economy, Tourism and Sport, in collaboration with SPIRIT Slovenia, the Slovenian Tourist Board (STB), the Ministry of Foreign and European Affairs, Government Communication Office, and program partner AmCham, this event underscores the significance of the USA as a priority market for trade expansion, promoting Slovenian exports, and attracting substantial capital and industry-specific investors. Concurrently, the USA holds a pivotal role as the primary distant market for Slovenian tourism.

MSc. Maja Pak Olaj, director of STB, emphasized: “At the STB, we have consistently targeted potential American tourists through various channels, focusing especially on discerning guests seeking authentic, personalized experiences. The record number of American tourists and their overnight stays in Slovenia in 2023 is a testament to the success of our efforts in enhancing the visibility and reputation of the country in the US market. Events like ‘I Feel Slovenia Night’ and STB’s partnerships with top athletes and organizations such as the Dallas Mavericks club and our basketball star Luka Dončić have effectively brought Slovenia closer to the global audience, reinforcing its image as an active, green, and friendly destination.”

Ongoing promotional activities in collaboration with STB, the Dallas Mavericks basketball club, and Slovenian star Luka Dončić continue to unfold. ‘I Feel Slovenia Night’ promises to transform the American Airlines Center in Dallas into a Slovenian showcase during the NBA match between the Dallas Mavericks and the Boston Celtics, providing basketball enthusiasts with a unique opportunity to immerse themselves in the essence of Slovenia.

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