Wednesday, March 6, 2024
SOTC Travel, a prominent travel and tourism firm in India, has received the prestigious title of ‘Domestic Tour Operator of the Year‘ at SATTE, a leading platform for travel and tourism in Asia. SATTE serves as a hub for industry professionals to engage in business activities, share insights, and explore emerging trends in the travel sector.
With a rich history spanning 75 years, SOTC firmly asserts its understanding of the Indian traveler, believing that no one comprehends their needs better. Through a concerted effort towards digitalization, SOTC has successfully reduced the average age of its clientele by approximately 10 years.
The company’s regional focus has garnered significant interest from tier 2 and 3 cities in India. By launching its website in various regional languages such as Hindi, Gujarati, Marathi, and Tamil, SOTC aims to cater to the growing travel aspirations of Middle India, tapping into markets with strong travel intent and high disposable incomes.
SOTC Travel capitalizes on special occasions, public holidays, extended weekends, and festive seasons to curate exceptional holiday packages for customers across all demographics, from Gen Z to seniors (Gen S). Through strategic product development, the company maximizes its domestic business potential and continues to thrive in the competitive travel industry.
SOTC Travel presents an impressive array of products designed to offer immersive experiences across the country, all at affordable prices. Featuring fresh destinations and engaging activities, the company’s portfolio caters to diverse preferences and budgets.
For those seeking quick getaways, SOTC offers a variety of options including trips to hill stations, beaches, and drivable destinations across India. Adventure enthusiasts can indulge in trekking, hiking, camping, biking, safaris, river rafting, and paragliding through the outdoor and adventure holiday packages.
In the realm of spirituality, SOTC’s portfolio includes ready-to-book and personalized tours to significant spiritual sites across India and the subcontinent. From Char Dham and Jyotirlinga Tours to visits to Ayodhya, Varanasi, Prayagraj, Shirdi, Rath Yatra, and more, travelers have a plethora of options to explore their spiritual side.
Luxury and affordable luxury experiences are also a focus, featuring unique accommodations such as jungle lodges, tree houses, havelis, uber-luxury resorts, and glamping. Notable inclusions like the Palace on Wheels elevate the travel experience to new heights.
Utilizing technology as a catalyst for change, SOTC ensures seamless delivery of services to its customers. Innovations such as the Live Video Connect platform enable travelers to interact with holiday experts via video calls and chats, offering personalized assistance and guidance.
Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “We are honoured to be selected as the Domestic Tour Operator of the Year Award for two consecutive years by SATTE. This prestigious award acknowledges our leadership in the space and recognizes our product innovation and efforts towards delivering exceptional experiences across India.
2024 marks our 75th year as a Company, and we take immense pride in being an Indian-born brand. We firmly believe that no one understands the Indian traveller better than us! We are committed to cater to a spectrum of travel requirements, always keeping in mind the unique tastes and preferences of our customers. Our wide range of products and offers ensure the best deals for our customers, and we continue to create more such exciting offers/value propositions.”
SOTC’s hybrid omnichannel network provides customers with flexibility in accessing services. Whether through the virtual holiday store, website, call center, or retail outlets across India, travelers have the freedom to choose their preferred mode of interaction, ensuring convenience and satisfaction throughout their journey.
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