Monday, February 5, 2024
Choice Hotels International, Inc. has joined forces with AAA and CAA to provide exclusive discounts and special promotions for AAA and CAA’s vast membership base, exceeding 64 million individuals.
“We are thrilled to be named AAA and CAA’s first Preferred Hotel Supplier in a decade,” said Abhijit Patel, vice president, revenue management and distribution, Choice Hotels. “AAA and CAA members represent a significant market with a combined membership that accounts for 31% of all paid room nights across North America. Choice’s offerings are ideally positioned in drive-to markets throughout North America that will cater to AAA and CAA members.”
AAA and CAA members play a crucial role in the travel sector, consistently spending substantial amounts on accommodation each day. Being one of the leading leisure travel agencies in North America, AAA and CAA offer a comprehensive range of travel services, making the partnership with Choice Hotels a natural and seamless collaboration.
“The addition of Choice Hotels’ select brands to our AAA and CAA portfolio offers members a plethora of lodging options, including competitive member discounts across a multitude of locations,” said Paula Twidale, senior vice president, AAA Travel. “We are excited to expand both product offerings and benefits relevant to our AAA and CAA membership and brand.”
As part of this collaboration, AAA will conduct inspections on hotels belonging to five Choice Hotels brands – Cambria® Hotels, Ascend Hotel Collection®, Country Inn & Suites by Radisson®, Comfort®, and Radisson®. The aim is to attain the prestigious Diamond-designated status, thereby elevating the visibility and reputation of these brands among AAA and CAA’s discerning members.
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