STA signs contract at WTM London

Friday, November 10, 2023



With Saudi Arabia being the most rapid growing new year-round tourism destination of the world, STA has recently declared that it will enter into a major collaboration with RX Global, after an official signing after WTM London which will see STA develop into the first-ever ‘Global Travel Partner’ of the WTM tradeshow events.

The two-year collaboration, which is all set to run from November 2023 – and continue till September 2025 and is all geared up to cover the global remit of the WTM brand was declared on November 8 th 2023, at the WTM’s closing day in London.

On the final day, the contract to partner was reached on the Saudi stand between the STA and RX Global at this year’s WTM, where the STA has headed the biggest-ever delegation of Saudi tourism with more than 75 stakeholders in attendance, it was a 48% rise from last year.

This year, the STA stand brings to life the varied and vivacious offerings of what visitors can see in the original home of Arabia, and the scale in terms of development of the most ambitious alteration in the world.

 The STA level of attendance and participation truly proves the implication of WTM 2023 in registering the future of growth when it comes to the global tourism sector.

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