STB introduces ‘Made in Singapore’ campaign

Friday, September 29, 2023



The Singapore Tourism Board has disclosed about its recent international campaign named – Made in Singapore. This is aimed at stirring up the travellers to select Singapore as their next destination to come.

This campaign places a new turn on the Passion Made Possible destination brand, highlighting typically Singaporean experiences starting right from the famous attractions to hidden gems, all of which are intensely rooted in the exclusive passions that describe the true identity of Singapore.

While speaking on the recent campaign, the Regional Director, Singapore Tourism Board, GB Srithar, explained that travellers from India are more and more looking forward to connect with a travel destination by exploring the unexplored path in a deeper way, and formerly unimagined experiences.

This new campaign mainly focuses to reverberate with these discriminating Indian travellers, by emphasizing the way the ordinary is made astonishingly great in Singapore via the exotic tapestry of exclusive and clearly Singaporean experiences. ‘Made in Singapore’ evidence to how a place like theirs make possible a travel experience that is bursting with a transformed sense of marvel and limitless possibilities.

The Assistant Chief Executive, Singapore Tourism Board, Kenneth Lim, said that the Made in Singapore campaign is attached on their Passion Made Possible destination brand.

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