Strengthening Tourist Protection in Sabah: How New Safety Standards in Kota Kinabalu and Key Islands Will Impact Visitors

Published on December 21, 2025

Sabah, a tropical paradise in Malaysia, is intensifying its efforts to ensure the safety, integrity, and quality of its tourism sector. Recent talks between the state’s Tourism, Culture, and Environment Minister and the Tourism, Arts, and Culture Minister have emphasized the importance of bolstering tourist safety and addressing critical issues within the industry. With a vision to restore confidence and improve the tourism experience for both local and international visitors, the discussions have set the stage for a more structured and efficient tourism management system.

Tackling Critical Issues to Improve Safety

One of the primary concerns raised during these discussions was the need for compliance with safety regulations, especially concerning tourist boat services, scuba diving, and water sports. Ensuring that operators adhere to Standard Operating Procedures (SOPs) is essential to protect tourists and maintain Sabah’s status as a prime destination for adventure and nature-based tourism. By tightening enforcement of safety standards and ensuring proper training for guides and operators, the state aims to minimize incidents that could tarnish its reputation.

Addressing the Ageing Tourism Infrastructure

Another significant topic discussed was the condition of Sabah’s public tourism infrastructure, which is in need of serious attention. Aging infrastructure poses risks to safety and limits the growth potential of the tourism industry. To address this, the government plans to modernize facilities to meet the increasing number of visitors, ensuring a seamless and safe experience for tourists. Upgrading public amenities, from transportation to recreational areas, will help enhance the overall appeal of Sabah for both international travelers and locals alike.

Combatting Unlicensed Operators

In addition to safety and infrastructure, the issue of unlicensed tour operators and guides was a focal point. The unregulated tourism services sector is a major concern for the government as it affects the quality of services provided to tourists and can lead to illegal activities such as the operation of unauthorized jetties and the collection of unapproved island fees. The government is determined to tackle this by strengthening enforcement of licensing regulations, ensuring that all operators are properly vetted and comply with legal requirements. This move will not only protect tourists’ rights but also guarantee a higher standard of customer service across the state.

Enhancing Licensing Coordination and Information Sharing

Collaboration between different government agencies will be a key aspect of improving the tourism industry’s oversight. The Ministry of Tourism, Arts, and Culture (MOTAC) has expressed its readiness to collaborate with Sabah’s State Tourism Ministry to enhance licensing coordination, improve information sharing, and implement more strategic promotions aimed at boosting Sabah’s global tourism appeal. This partnership is expected to lead to better transparency and efficiency in managing tourism-related businesses across the state.

What Should Travelers Know?

For those planning to visit Sabah, it is essential to stay informed about the safety standards in place. Travelers should ensure they choose licensed operators for activities such as diving and boat tours, as well as check that the tour guides are officially recognized. Staying updated on the latest information about tourism infrastructure improvements will help travelers enjoy a more comfortable and secure experience during their visit.

Tips for Ensuring a Safe and Enjoyable Trip to Sabah

1. Book with certified operators: Always opt for licensed tour guides and tour operators to ensure safety and service quality.
2. Verify safety measures: Before participating in activities like scuba diving or boat tours, ask about the SOPs in place for safety and emergency procedures.
3. Stay informed about infrastructure upgrades: Check the official tourism websites for updates on public facilities to ensure your travel experience is comfortable.
4. Report unlicensed operations: If you encounter unregulated operators, report them to the local authorities to contribute to maintaining safety standards.

Strengthening Sabah’s Reputation as a Leading Tourism Destination

Sabah’s commitment to improving tourist safety and quality services reflects the state’s determination to remain a top tourism destination in Malaysia. By addressing critical issues, including infrastructure, regulations, and compliance, Sabah is taking important steps to safeguard the well-being of tourists while ensuring the sector’s long-term growth and sustainability. These efforts will help maintain Sabah’s international reputation as a safe, exciting, and welcoming destination for travelers from around the world.

Sabah’s Future in Tourism

With these positive changes on the horizon, Sabah is setting a new standard in tourism management. As the state continues to develop its tourism policies and infrastructure, it is expected to attract more visitors seeking not just adventure but also a safe, high-quality experience. For both international and domestic tourists, the future looks bright as Sabah works to protect its natural beauty while ensuring that all visitors can enjoy it in comfort and safety.