Belarus Dairy Enters the Indonesia Food Market With Fresh Ambition

Written By: Pamela Das

Pamela Das

I'm Pamela Das, an SEO Content Writer at Travel and Tour World, a leading travel and tourism news portal based in Kolkata, where I work on crafting engaging, search-optimized editorial content for a global travel audience. Alongside my professional role, I'm pursuing an MA in Comparative Literature at Jadavpur University, expected in 2027, which reflects my deep and abiding interest in literature, language, and cross-cultural storytelling.

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September 12, 2026 01:56 GMT+5:30

A Belarusian dairy company used its first reported appearance at FHI 2018 in Indonesia to introduce its products to a new audience. The company’s representatives, Anastasia and Daria, spoke about their hopes for the Indonesian market during an interview at the event. They had travelled a long distance from Belarus. Yet they said they were happy to be there. Their aim was simple. They wanted more people in Indonesia to see, taste and recognise dairy products from Belarus.
The company displayed many items at its stand. These included aged hard cheese, cream cheese, mozzarella, milk, whipping cream, butter, ice cream and dried milk products. The team said it wanted to show that its range could serve both homes and food businesses. It also wanted to show that Belarus can offer more than one type of dairy product.
This was an important moment for the exhibitors. Indonesia is a large market with many consumers and a busy food sector. A first exhibition visit does not automatically create sales. However, it can help a company meet buyers, distributors, retailers and restaurant owners. It can also help a new brand understand what local customers want.

A Wide Dairy Range for Everyday Food

The Belarusian exhibitors put cheese at the centre of their presentation. They said they produce a Parmesan-style hard cheese aged for 12 months. Ageing can give hard cheese a firmer texture and a stronger taste. The team also described other cheese products with truffle, onion and different fillings.
They presented cream cheese as a product suitable for sushi. They highlighted mozzarella as a cheese for pizza. These examples helped visitors understand how the products could fit into popular meals. Pizza and sushi are familiar foods in many cities. By linking dairy products with everyday dishes, the company tried to make its range easy to understand.
Milk was also a major part of the message. The exhibitors described milk as the base of their business. They encouraged people to drink milk regularly and said their Belarusian milk offered good quality. They also presented whipping cream for desserts, butter for daily cooking and baking, ice cream for treats, and dried milk products for wider food use.
The company referred to a milk brand name during the interview, but the exact spelling was unclear in the transcript. For that reason, the brand name should be checked against official company material before publication.

Why Indonesia Drew Their Attention

The representatives described Indonesia as a very large market. During the interview, they referred to a population of about 250 million people and said that around 10 million people lived in Jakarta. They compared Jakarta’s size with the population of Belarus to explain why Indonesia stood out to them.
These figures reflected the exhibitors’ comments at the time of the 2018 interview. They should not be treated as current population data without fresh official verification.
The main point of their message was clear. Indonesia has a large number of potential consumers. It also has a major capital city with hotels, restaurants, supermarkets, cafés and food outlets. This gives international food producers a reason to explore the market.
Still, entering a new country is not easy. Consumers may not know the products. Importers may need time to study the range. Retailers may want proof that the brand can meet demand. Food companies must also meet local import, food safety, labelling and distribution rules. The interview did not discuss these requirements. It focused on the company’s wish to build awareness.

A Call for Awareness and Trust

The Belarusian team said Belarusian products were not yet familiar enough to Indonesian consumers. This was the key challenge behind their FHI 2018 participation. A good product may still struggle if people have never heard of it. Trade shows can help solve this problem. They give visitors a chance to see the packaging, ask questions and learn how products can be used.
The exhibitors hoped that video coverage would help more people learn about their products. They wanted viewers to ask for Belarusian dairy goods and to help create interest in the market. Their comments showed how small moments at a trade show can support a larger business goal. A short interview can reach people who did not attend the event. It can also give a new supplier a human face.
The company also stressed honesty. One representative said the main key was to be honest with people, customers and consumers. The team made several quality claims. They said their cows lived on well-maintained farms and that this supported the quality of the milk, cheese and cream cheese.
These were claims made by the exhibitors during the interview. The interview did not include independent evidence or certification details. Readers should therefore view them as the company’s own statements.

FHI 2018 Becomes a Starting Point

For Anastasia and Daria, FHI 2018 was not only about putting products on a table. It was about opening a door to Indonesia. Their presentation was warm and direct. They spoke about cheese for pizza, cream cheese for sushi, cream for desserts and milk for daily life. This simple approach made the product range easy for visitors to understand.
The company’s ambition was also bigger than one event. It wanted to introduce Belarusian dairy products to Indonesian people and to everyone visiting Indonesia. Whether that interest became lasting business depended on many steps after the exhibition. It needed market awareness, local partners, safe distribution and consumer trust.
The message from the Belarusian exhibitors was hopeful. They came to Indonesia with dairy products, confidence in their range and a strong wish to be discovered. FHI 2018 gave them a platform. The next challenge was turning curiosity into demand.