Iceland tourism expands beyond the Golden Circle as northern and eastern routes surge, driving regional dispersal, longer stays, and sustainable travel.

Iceland’s community swimming pool culture is drawing global travellers seeking authentic wellness experiences beyond the country’s famous luxury geothermal spas.

North Iceland’s Earth Lagoon, formerly Mývatn Nature Baths, reopens after a major redevelopment with larger geothermal pools and enhanced visitor facilities.

Skáld Akureyri joins Hilton Curio’s growing collection as Iceland’s first literary hotel, positioning literary tourism at the heart of North Iceland’s visitor economy.

Iceland records a 47% rise in summer bookings as travellers swap Spain, Italy and France for cooler destinations amid Europe’s heatwaves.

Iceland expands literary tourism as Skáld Akureyri Curio Collection by Hilton opens in Akureyri, blending Nordic hospitality, culture, design, and travel

Skáld Akureyri, Curio Collection by Hilton, opens in North Iceland with 71 rooms, serviced apartments and access to the Diamond Circle.

Iceland leads Europe’s coolest summer destinations as Finland, Norway and Nordic nations attract travelers seeking refreshing coolcations in 2026

Iceland leads Europe’s coolest summer destinations as Finland, Norway and Nordic nations attract travelers seeking refreshing coolcations in 2026