An important turning point in Andalucía’s tourism strategy was the recent release of ‘Andalusian Crush,’ a new promotional video for the region, at Madrid’s esteemed Callao theater. This new way of presenting Andalucía’s distinct charm garnered a lot of attention in the center of the Spanish capital during the event, which also happened to coincide with the opening of the International Tourism Fair (Fitur).

Karma Group announces its latest acquisition in Andalucia, Spain. Set within a state forest in the Sierras, Karma La Herriza comprises over 30 large suites, restaurants, bars and an outdoor pool with pristine views.