The process of researching and purchasing holidays is changing. Multiple sources of digital information and social media together with artificial intelligence are all playing a part in this.
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A global travel study across the US, UK, Canada, Europe, Australia and Latin America reveals how holidays reshape decisions, spending and behaviour
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A European city that goes beyond ancient wonders as gastronomy, luxury and European interest fuel tourism.
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The country has become one of Europe’s greatest success stories in terms of tourism since 8% of tourists from the EU visit international destinations abroad.
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Climate-driven relocation is steering wealthy Europeans towards cooler Galicia, Brittany and northern Italy as heat and drought intensify.
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Discover 10 underrated European destinations for 2027, from quiet French beaches and Greek islands to Caucasus mountains and historic Balkan towns
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Spain leads Europe in cultural heritage travel, with history, food and authentic experiences increasingly shaping holiday decisions for 2027
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Gran Canaria tourism faces spending pressure as inflation drives European visitors from France Italy and more markets towards budget holidays.
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Cyprus and Romania face an 8% visitor drop as the UK Travellers Europe Tourism Shift alters 2026 travel.
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Greece, Italy and more destinations drive Europe tourism revival in 2026 with record visitors, smarter strategies, connectivity and sustainable growth.
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