How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising?

The tourism industry is back and on course worldwide to reach pre-pandemic levels. On Tuesday at the ITB Berlin Convention, Harald Pechlaner, university professor of Tourism from Eichstätt, discussed the challenges currently facing the industry and how to deal with digitalisation, the skills shortage and a much talked-about trend, sustainability.

Leading speakers and experts from the global travel industry share their knowledge in up to 20 individual tracks – A wide range of topic headings including Travel Technology, Marketing & Sales, Future Travel, Hospitality, Sustainability and Social Responsibility – The …

As the virtual ITB Berlin Convention and Digital Business Day with this year’s formats came to a close, ITB Berlin drew a positive conclusion

At the ITB Berlin Convention (8 to 10 March), ITB Berlin and Statista Q will together be taking a look at travel in 2022 and the future of the tourism industry.

ITB Berlin Convention from 8 to 10 March 2022 – Three days, three forward-looking topics: Resilience, digitalisation and sustainability are key themes – Convention slogan: ’Open for Digital, Responsible & Resilient Solutions’ – The programme is available online. From 8 …

The luxury market is reporting strong growth: according to a recent survey by Statista, luxury travel currently accounts for 14 per cent of tourism sales worldwide, equivalent to 750 billion euros this year. With its new “Home of Luxury by …

ITB Berlin Convention visitors will deliberate on topics revolving around the four major challenges facing the global tourism industry. These include the imminent threat of runaway climate change, outdated forms of transport, over-tourism crises and a threefold change in customer …