TAT upholds responsible and sustainable tourism in ATM, Dubai

 Friday, May 5, 2023 


The Tourism Authority of Thailand (TAT) is reinforcing the ‘Visit Thailand Year 2023 – Amazing New Chapters’ promotion and Thailand’s focustowardanswerable and sustainable tourism at this year’s 30th Arabian Travel Market (ATM) which is going on from 1-4 May, in Dubai, UAE.

TAT Governor,Mr. YuthasakSupasorn said that there is an increasing eagernessabout the market in the Middle East regarding sustainable travel and shopping, along with health and wellness undertakings. Hence, theyare looking to providerenewed travel familiaritiesvia Thailand’s 5F soft-power basics of Food, Festival,Fight, Film and Fashion, while emphasizing Thailand’s giftof nature and Thainess.

TAT intends to generate aneloquent travel experience that will not only besignificant for travelers, but also for the local groups and the background.

This is the 23rd time that TAT has taken part in the big event with the Thailand Stand showcasing the ‘Visit Thailand Year 2023: Amazing New Chapters’ promotion. The Thai stand showcases a sustainable tourism idea that appeals Thai traditionalethicsin agreement with the TAT’s road to uphold Thailand as a first-ratecountryoffering a memorable travel experience.

Mr.Yuthasaksaid that previously this year, 17 Sustainable Tourism Goals (STGs), which were established from the Sustainable Development Goals (SDGs), were declared to be applied in the tourism segment, which will promote sustainability in four magnitudesincludingorganization, socio-economy, ethos, and the background.

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