TCEB showcases ‘MICE Events in the Rain’ in Chiang Mai

Thursday, July 4, 2019

Thailand Convention and Exhibition Bureau (TCEB) partnered with Chiang Mai province and its private sector to showcase ‘MICE Events in the Rain’. It promotes the city’s array of creative ideas, unique cultural assets and modern facilities during Thailand’s annual rainy season.

TCEB is using Chiang Mai’s status as one of Thailand’s five designated MICE cities to attract more meeting business to northern Thailand as per Mr. Chiruit Isarangun Na Ayuthaya, TCEB President.

In 2018, Chiang Mai recorded 2.6 million visitors, including 2 million from China, thanks to more than 200 direct domestic and regional flights operated by 26 airlines bringing on average 40,000 visitors per day to the city, according to Mr. Komson Suwanampa, Vice Governor of Chiang Mai.

TCEB’s efforts to promote Chiang Mai paid off as the number of ICCA-endorsed international conferences hosted in Chiang Mai has risen sharply. There were 10 events in 2013, 21 events in 2017, and 25 events in 2018 – this represents over 250 per cent growth in five years.

Thailand hosted 193 ICCA-endorsed international events in 2018. These included 25 events held in Chiang Mai, or a 12.95 per cent share, placing Chiang Mai on the second place after Bangkok with the highest number of ICCA-endorsed events. In addition, Chiang Mai’s ICCA 2018 Ranking climbed to 25^th place in Asia from 27th in 2017, and 110th in the world from 130^th. Moreover, Chiang Mai is the 7^th top city in ASEAN with the highest number of conventions in 2018.

Chiang Mai has air, rail and road networks and state-of-the-art venues including the CMECC which can handle over 10,000 convention delegates. There are also several five-star hotels with enough number of rooms to accommodate MICE travellers year-round, especially during the “Green Season”. MICE development forms part of Chiang Mai’s overall tourism strategy which requires collaboration from all stakeholders in the public and private sectors to stimulate travel.

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