Thomas Cook India Launches Grand Forex Festival with Daily Prizes and a Harley Davidson Draw

Wednesday, March 27, 2024

Thomas Cook (India) Limited, a premier omnichannel forex services provider in India, is excited to unveil its Grand Forex Festival, slated to run from March 27th to June 30th, 2024. In response to the growing enthusiasm for travel following the pandemic, this yearly celebration has been meticulously scheduled to align with the zenith of India’s travel season, offering an array of guaranteed gifts for patrons purchasing foreign currency through India’s Forex Specialist – Thomas Cook. Highlighting this year’s festival are daily giveaways of two smartwatches, a weekly raffle for an iPhone 15, and a monthly draw for a Harley Davidson x440 as the marquee prize. Thomas Cook pledges to offer customers unmatched deals through its Best Price Guarantee and Price Match Promise.

With foreign exchange being a cornerstone of Thomas Cook’s operations, the sector has seen an impressive over 35% year-on-year growth for the twelve months concluding on December 31, 2023.

The Grand Forex Festival will be accessible across Thomas Cook’s extensive omnichannel network, including its website thomascook.in, the FXNOW Forex app, Forex services via WhatsApp, its call center, 130 retail outlets nationwide, and corporate implant locations.

Promotional campaigns for the Grand Forex Festival spotlight renowned cricketer Ravichandran Ashwin and actor Vikrant Massey, endorsing Thomas Cook’s forex solutions.

Thomas Cook stands as India’s foremost non-bank foreign exchange service provider, annually catering to a million customers. Its promise of home delivery within 2 hours under the Ghar pe Forex initiative underscores its commitment to providing efficient and hassle-free service.

Mr. Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited said, “Summer is India’s peak travel season and we are witnessing a significant demand uptick for outbound travel across segments from holidayers, corporates/business travellers, students to the remittances segment. Hence, with a focussed intent to leverage this demand, and drive transactions via attractive offers/prizes, we have launched our 3-month Grand Forex Festival starting March 27th .

Range of assured prizes include two smart watches – daily, iPhone 15 – weekly and a grand prize of one Harley Davidson x440 every month for lucky winners!

As India ka Forex Specialist, our unique phygital network empowers customers with choice and convenience: they get to choose their preferred mode of interaction, be it our online forex store, app, WhatsApp, call centre or extensive physical presence – 130 retail stores in 69 cities across the Country. And our 2-hour Ghar pe Forex commitment serves to sweeten the deal!”

Thomas Cook’s Forex division annually serves over 1 million retail customers through its website, the FXNOW app (including a corporate booking tool), call center, and 130 Forex stores spread across 69 metropolitan and tier 2-4 cities/towns throughout India. The business also supports over 1000 corporate clients, more than 1 million active Forex prepaid cardholders, and upwards of 100,000 students abroad with tuition and other remittance services. Thomas Cook operates 29 counters at major airports in India, Sri Lanka, and Mauritius. The company’s Forex business has broadened its digital outreach with a unique B2B online platform, attracting over 2300 Fx MATE partners since its launch during the pandemic.

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