Tuesday, March 26, 2024
Thomas Cook (India) Limited, the forefront omni-channel travel services company in India, has recently enlisted the esteemed cricketer Ravichandran Ashwin and beloved actor Vikrant Massey to amplify the brand’s stature as the ultimate curator of unforgettable holiday experiences, all while upholding the hallmark assurance of Thomas Cook quality. The strategic alignment with Ashwin and Vikrant not only capitalizes on their immense popularity in cricket and cinema respectively but also bolsters the brand’s credibility through their widespread appeal.
In light of the renewed emphasis on domestic tourism and the burgeoning growth witnessed by Thomas Cook, this collaboration kicks off with a dynamic campaign spotlighting the myriad and vibrant opportunities that India has to offer, with Ashwin and Vikrant assuming the roles of engaging “storytellers”. Each cinematic narrative crafted for the campaign underscores Thomas Cook’s new brand positioning as the architect of remarkable experiences, ensuring that holiday memories transcend beyond the ordinary.
The debut of this campaign features a comprehensive 4-part digital series titled “India Holidays”. In the initial segments, Ashwin and Vikrant fondly reminisce about their humble holiday experiences from their youth, contrasting them with the evolved preferences of today’s travelers who seek elevated quality holidays, readily provided by Thomas Cook.
Subsequently, they advocate for embracing domestic travel alongside international escapades, emphasizing the remarkable transformation of Indian holidays in recent years, characterized by top-tier connectivity, accommodations, gastronomy, and authentic local encounters.
Bolstered by this campaign, Thomas Cook India sets its sights on seizing the burgeoning opportunities within the domestic tourism landscape, catering particularly to discerning customers who prioritize quality. Leveraging its illustrious 143-year heritage and unwavering reputation for excellence, the brand aims to spearhead the pursuit of unparalleled holiday experiences within the market.
Mr. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited said, “This is a long-term leadership position for Thomas Cook as the market leader, to build a distinctive creative platform with a strong emotive appeal. The campaign idea is based on the undeniable customer insight that well-travelled people are more interesting people – because well curated, quality travel experiences are incredibly enriching and memorable & Thomas Cook as the nation’s leading holiday service provider, ensures that customers have great holidays and therefore, have “Great stories to tell”.
In this age of rising aspirations and social media sharing, the campaign idea is a natural fit to target the younger, quality-conscious holiday customer – who is comfortable paying for the value of top notch services and experiences, rather than cutting corners and compromising.”
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
