Thomas Cook India & SOTC launch roadshow

Published on : Saturday, October 16, 2021

The steady lifting of restrictions across India and international destinations, vaccine acceptance and the potential reopening of commercial flights, is giving rise to significant travel demand. Additionally, India’s upcoming Festive Season is proving to be a powerful driver of travel desire. To capitalise on this high potential opportunity, Thomas Cook India, India’s leading integrated travel services company, and its Group Company, SOTC Travel, have launched a series of physical consumer roadshows across key source markets pan India.

Travel intent is at an all-time high:  Thomas Cook & SOTC’s latest survey reveals that over 85% respondents are keen to holiday between October to December 2021; 77% preferring international travel and 82% domestic. However, the constant flux in entry-exit regulations and health-safety protocols can be challenging.  Thomas Cook and SOTC’s physical consumer roadshows have hence been conceptualised to guide and assist customers through the complexities of travel in this Covid-era. The companies’ experts are stationed at each venue to provide advice and guidance in planning a smooth holiday experience.

Key consumer catchment areas have been selected across high potential source markets including metros like Delhi, Mumbai, Kolkata, Hyderabad, Chennai and Bengaluru mini-metros like Pune and Tier 2-3 locations across India, including Jaipur, Jodhpur, Indore, Chandigarh, Dehradun, Lucknow, Guwahati, Ahmedabad, Surat, Baroda, Nashik, Madurai, Coimbatore, Vijayawada, Mangaluru/Udupi, Nagpur, Bhubaneshwar, etc. To ensure customer convenience, most of the roadshows are being held on weekends, at the companies’ outlets and a range of easily accessible venues – in close proximity to residential areas.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited. said, “We have been witnessing a surge in holiday demand, with the upcoming festive season being a powerful driver. Our physical consumer roadshows will hence benefit our customers with our holiday experts present to provide much needed guidance on travel requirements and health-safety protocols while planning a smooth and memorable holiday in 2021. We have an exciting range of holidays – from biking, camping and adventure experiences to leisurely family bonding trips and special festive group tours – accompanied by our experienced Tour Managers. Kashmir continues to be a top favourite for our customers, and additionally we are now seeing strong interest for Andamans, Rajasthan, Goa, North East and Gujarat too. We are the top contributor for Cordelia cruises and have already booked 2000 customers between Thomas Cook & SOTC.

With Indians looking forward to the highly acclaimed EXPO 2020 Dubai, we have included a delightful range of ready to book and customised options with a guided tour – and special discounts. With positive announcements from UK on no quarantine for doubly vaccinated Indians and re-opening of borders for USA from November (for valid visa holders); we anticipate a surge to both destinations that have always been favourites. Our unbeatable offers will ensure additional benefit to our customers as they plan their perfect holiday this festive/winter season!”

Mr. Daniel D’souza President & Country Head, SOTC Travel said, “Our Roadshows have been strategically planned to leverage the strong and growing travel demand this festive season. Our locations offer easy access to enable customers and their families to walk in on weekends and select from an array of options at very attractive prices. We have great offers available – like our Buy One Get One Free-Companion Offer, Early Bird, family discounts, and more!  We’ve included India’s top favourites in Kashmir, Andamans, Goa, Rajasthan, North-East; also international experiences like Russia’s Lapland & Northern Lights to autumn colours and Christmas markets and winter activities.

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