Published on December 6, 2025

As the holiday season approaches, U.S. hoteliers are closely watching the impact of holiday timings on occupancy rates and revenue. While December 2024 showed resilience in hotel performance, particularly in early holiday weeks, the midweek timing of Christmas and New Year’s Eve posed challenges for hotel occupancy. The year 2025, with its own set of unique factors, is expected to bring both opportunities and challenges for hoteliers. Let’s compare the demand in the U.S. hotel market during the 2024 holiday season with the expectations for 2025 and the underlying factors that could influence performance.
In 2024, hotel occupancy was affected by the placement of Christmas Eve and New Year’s Eve midweek. Historically, midweek holidays have a negative effect on demand, especially for leisure travelers. According to STR data, Christmas Eve, when it fell on a Wednesday in 2024, led to the lowest occupancy rate of the week at just 31.5%. Similarly, New Year’s Eve, also falling on a Wednesday, typically faces a significant dip in occupancy. This is because travelers tend to prefer long weekends for their holidays, and midweek holidays disrupt traditional travel patterns.
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In comparison, weekends—specifically Saturdays—tend to see the highest occupancy, with rates reaching up to 39.3%. Similarly, Christmas Day falling on a Thursday also resulted in a softer performance for hoteliers, with occupancy rates reaching 37.2%.
For the entire holiday period from Christmas Eve to New Year’s Day, the projected occupancy in 2024 was 47.1%, down from 50.7% when Christmas Eve falls on a Saturday. This data reflects the general trend that midweek holidays result in weaker demand compared to the weekend.
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Looking ahead to 2025, it is reasonable to expect that similar trends will occur. The exact impact will depend on how the calendar falls. However, as the demand for midweek stays remains weaker, hotel operators may need to adjust their expectations for occupancy, especially during Christmas Eve and New Year’s Eve.
Despite the challenges posed by midweek holidays, December 2024 showed strong overall performance. According to STR data, the U.S. hotel industry recorded 53.2% occupancy in December 2024, a modest increase of 1.1 percentage points compared to December 2023. This indicates that the holiday season, though impacted by midweek dates, still attracted a steady stream of guests, especially for business travel, group events, and conferences. Additionally, the average daily rate (ADR) for hotels rose to $156.67, representing a 3.3% increase, and revenue per available room (RevPAR) grew by 4.4%, reaching $83.30.
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The early part of December saw robust numbers, particularly the week ending 7 December, with occupancy at 59.0%, ADR at $159.77, and RevPAR at $94.31. These figures suggest that early December demand, fueled by corporate travel and events, was higher than in previous years. As a result, the industry was able to offset some of the losses from midweek holiday dates.
Looking ahead to 2025, the expectation is that early December 2025 will likely follow a similar pattern, with a stronger start to the month. However, the late December period may continue to face challenges from midweek holidays. Hoteliers will need to rely on business events, group bookings, and early holiday travelers to boost performance before the holiday lull.
For the U.S. hotel market, midweek holidays present an ongoing challenge. In 2024, occupancy was weakest when Christmas Eve fell on a Wednesday, and this trend is expected to continue into 2025. The holiday timing for Christmas and New Year’s is key in shaping occupancy rates. When these dates fall midweek, many leisure travelers are less likely to book short stays, leading to lower occupancy.
However, early indications for 2025 suggest that January 1, 2025 may see a similar trend to what occurred in 2024. The U.S. hotel market may struggle to capture the same volume of leisure visitors during the critical midweek days, as people tend to return home or resume work after New Year’s Day. Despite this, it’s worth noting that business travel could provide a buffer, particularly in metropolitan areas where hotels cater to corporate clients and events.
For the holiday period from 24 December–31 December 2025, STR projections suggest a 50.4% occupancy, with muted ADR growth. The overall performance for 2025 is expected to show a slight downturn compared to peak holiday seasons, but the demand for business travel and group bookings will likely keep the market relatively strong. The uptick in corporate travel that was seen in 2024 is expected to continue into 2025, making up for some of the softer leisure demand during midweek holidays.
Additionally, holiday-specific promotions, events, and festivities will contribute to increased demand in certain markets, potentially mitigating losses from lower occupancy on Christmas and New Year’s Eve. However, the hospitality industry will need to closely monitor consumer spending behavior, as there is uncertainty around how broader economic conditions (e.g., inflation or changing travel patterns) could affect overall travel volume during peak periods.
One major limitation when analyzing holiday hotel performance is the lack of publicly available data that breaks down occupancy by specific holiday dates such as Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day. Most industry reports tend to aggregate data for full months or weeks, which masks the substantial variation in occupancy across specific days. This lack of granular data makes it difficult to pinpoint exactly how midweek holidays affect hotel demand in various markets, especially for luxury, resort, and budget hotels.
Given these gaps in publicly available data, it is difficult to determine precise holiday‑week occupancy trends across all regions in the U.S. For example, large metropolitan cities like New York or Los Angeles, with robust event schedules and year-round demand, may experience less significant dips in occupancy during midweek holidays than smaller towns or resort destinations.
As the holiday season approaches, finding the perfect hotel for your Christmas and New Year celebrations is key to making your trip unforgettable. Whether you’re dreaming of a snow-filled mountain retreat, a luxurious city escape, or a festive beachside holiday, the U.S. offers some of the best places to stay for this magical time of year. Here’s a list of six exceptional hotels across the country that combine festive atmosphere, stunning locations, and unparalleled holiday experiences for 2025.
Location: Coronado, California
Hotel Del Coronado, a historic beachfront resort, stands as one of the most enchanting holiday hotels in the U.S. Located in Coronado, just across the bay from San Diego, this iconic hotel offers guests the chance to experience a unique blend of beachside charm and holiday magic. In 2025, the hotel will feature a special “Holiday in Oz” experience, transforming its interiors with whimsical decorations, light shows, and a festive atmosphere, perfect for those looking to embrace both nostalgia and coastal comfort.
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Location: New York City, New York
Lotte New York Palace is one of the most renowned hotels in the heart of Manhattan, and it’s a top choice for those looking to immerse themselves in the excitement of a New York City Christmas. This luxury hotel offers elegant accommodations, festive holiday programming, and easy access to the city’s iconic holiday attractions. From tree-lightings and department store window displays to ice rinks and seasonal markets, Lotte New York Palace offers a front-row seat to the city’s most celebrated holiday moments.
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Location: Chicago, Illinois
The Peninsula Chicago is an ideal place for those seeking a luxurious holiday experience with a festive twist. Known for its lavish amenities and exceptional service, The Peninsula blends opulence with seasonal cheer. Guests can enjoy holiday teas, festive décor, ice skating, and exclusive holiday packages. Its central location places visitors close to Chicago’s renowned winter events, making it the perfect base for an urban Christmas or New Year’s celebration.
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Location: Park City, Utah
For those who dream of a snowy, winter holiday, The St. Regis Deer Valley is a quintessential destination. Known for its luxurious amenities and ski-in/ski-out access, this resort offers the perfect balance of holiday magic and mountain adventure. Whether you’re skiing on the pristine slopes or enjoying après-ski by the fire, The St. Regis provides a festive and cozy atmosphere, ideal for family vacations or romantic getaways.
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Location: Avon, Colorado
The Ritz-Carlton, Bachelor Gulch, offers a luxurious winter resort experience in the heart of Colorado’s Rocky Mountains. Ideal for those seeking a high-end festive getaway, this resort offers a combination of mountain views, upscale resort amenities, and an inviting holiday atmosphere. Whether you’re skiing on the famous slopes or relaxing in the resort’s spa, this hotel promises an unforgettable Christmas and New Year experience for families, couples, or anyone looking to experience winter at its best.
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Location: Middleburg, Virginia
Salamander Resort & Spa offers a peaceful woodland holiday experience just 40 miles outside Washington, D.C. This luxurious resort blends nature, comfort, and festive programming, making it perfect for those seeking a quiet, relaxing holiday escape. With its proximity to D.C., guests can enjoy the tranquility of the countryside while also having easy access to the capital’s vibrant holiday events and historical sites.
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Selecting the best hotel for your holiday experience depends largely on what type of vacation you’re seeking. Whether it’s a beachside retreat, a city holiday filled with lights and shopping, or a snowy mountain escape, each hotel on this list offers a unique experience.
Each destination offers something unique, whether you’re looking for snow, sunshine, luxury, or a family-friendly atmosphere, making them perfect choices for your 2025 holiday getaway.
The hotel market in December 2024 showed resilience, particularly during the early holiday weeks, with strong performances in business travel, group events, and corporate bookings. However, the timing of key holidays in 2024, particularly Christmas Eve and New Year’s Eve falling on midweek days, dampened hotel occupancy for those specific nights. The same trend is expected for the 2025 holiday season, with midweek holidays continuing to have a negative effect on leisure travel.
Despite this, the U.S. hotel market as a whole remains robust, with solid occupancy rates, ADR increases, and record RevPAR growth. As we move into 2025, hoteliers will need to manage expectations for the holiday week and adjust their strategies to take advantage of the early holiday season and business travel, while preparing for the quieter midweek periods.
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Saturday, December 6, 2025
Saturday, December 6, 2025
Saturday, December 6, 2025
Saturday, December 6, 2025
Saturday, December 6, 2025
Saturday, December 6, 2025
Saturday, December 6, 2025
Saturday, December 6, 2025