Tourism Australia unveils new business events dashboard and celebrates economic contributions

Wednesday, April 3, 2024

Recently, Senator the Hon Don Farrell, Australia’s Minister for Trade and Tourism, unveiled a new business events data dashboard developed by TRA to enhance understanding and strategic planning for business events travelers. This initiative underscores the ongoing importance of business events to Tourism Australia, with the latest figures indicating a significant contribution of $20.9 billion to the Australian economy in 2023.

Registrations for Australia’s premier Business Events incentive showcase, Australia Next (formerly known as Dreamtime), will open next week for Australian industry sellers. Those involved in the sector should anticipate receiving detailed information via email from our events team. Scheduled from September 8 to 10, 2024, in Cairns / Gimuy, Queensland, Australia Next offers a prime platform for the Australian business events industry to engage with international incentive buyers and spotlight the nation’s top incentive experiences and products. Interested parties can review the outcomes of the 2023 event for insights.

Additionally, last week witnessed the release of Tourism Research Australia’s International Visitor Survey findings for the year ending December 2023. The data affirms a gradual recovery in international visitation and total trip expenditure, now at 76% and 95% respectively of pre-pandemic levels in 2019. New Zealand, the USA, the UK, China, and India emerged as the top five markets for the year. These positive trends signal optimism for the future, as we aim for full recovery and surpassing the benchmarks set in 2019.

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