Tourism Malaysia achieves Gold at the Putra Aria Brand Awards 2023

Saturday, January 20, 2024

Tourism Malaysia clinched the top honor in the Transportation, Travel & Tourism category at the 2023 Putra Aria Brand Awards, held at One World Hotel, Petaling Jaya.

Introduced in 2022 by the Association of Accredited Advertising Agents Malaysia (4As), the Aria Brand Awards, also known as the People’s Choice Awards, aim to recognize brands with a significant connection to Malaysians. Determined by 11,000 respondents who voluntarily participated in an 8-week survey from September to October 2023, these awards have gained MATRADE’s endorsement as the Brand Champion Partner and the support of the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA), and the Malaysian Digital Association (MDA).

Competing in 24 categories spanning tourism, automobile, banking, communications, e-commerce, entertainment, investment & insurance, and media, brands were evaluated by survey participants based on brand familiarity, brand experience, overall impression, intention to purchase, and advocacy among peers and family. A total of 40 brands secured gold, 50 brands earned silver, and 60 brands attained bronze.

YBhg. Dato’ Dr. Ammar Abd Ghapar, Director General of Tourism Malaysia, expressed, “The year 2024 begins on a positive note with the reception of this award, marking the second consecutive recognition. This achievement serves as a significant enhancement to our brand image and undoubtedly reflects the promotional endeavours undertaken by Tourism Malaysia.”

In a prior achievement, Tourism Malaysia had previously secured the Bronze award in the same category at the 2022 Putra Brand Awards, underscoring the ongoing commitment to excellence in promoting Malaysia’s diverse attractions and vibrant culture.

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