Tourism revival pulls upon Big Data

Friday, September 8, 2023

TBO.COM, the well-known global travel distribution platform, has recently declared plans about a tactical partnership with WebEngage, which is also a top company in marketing automation, for an all-inclusive digital revolution. TBO will connect with the radical automation and AI-ML tools of WebEngage, journey designers, and personalization engines to authorize travel agents who would cater their customers efficiently. The collaboration means a wider sentiment to tackle Big Data and hyper-personalize engagement of customers, apparent all over the GCC tourism.

The regional service sectors, sustained by the effect of the FIFA World Cup 2022 and the concept of revenge tourism post-pandemic, are seeing stable request in The growth in nonrefundable income and the related upsurge in spending of the consumers are hoped to motivate the sector for the predictable future. In the meantime, discriminating customers are more and more looking for tailored services, requiring the travel agents to strengthen their technological fundamentals to efficiently meet the demand and scale.

The B2A strategy of TBO is targeted at authorizing agents to make the most of earnings by evocatively serving the travellers who are looking for customized, seamless, and convenient tourism services. Such strategies, together with round- the-clock support of the agents have helped TBO to enlarge its horizon.

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