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U.S. News & World Report expands travel portfolio with acquisition of TheCultureTrip.com

Tuesday, February 27, 2024

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Today, U.S. News & World Report, a prominent authority in consumer guidance and support, has revealed its acquisition of TheCultureTrip.com. This renowned travel platform offers an extensive array of meticulously curated travel guides and serves as a hub for booking tours worldwide. TheCultureTrip.com joins U.S. News’ esteemed travel portfolio, enhancing its offerings which encompass rankings, expert advice, and trip planning tools.

Established in London in 2011, Culture Trip is celebrated for its global curation of experiences and boasts a vast repository of over 75,000 travel-centric articles. With a dedicated following, including millions of monthly users and over three million app downloads, Culture Trip has firmly established itself as a beloved resource in the travel community.

“As we continue to find ways to help people make informed decisions, the Culture Trip website is a natural extension of our U.S. News Travel business,” said Eric Gertler, U.S. News Executive Chairman & CEO. “Consumers want information they can trust and resources they can rely on when planning a trip. This acquisition now empowers millions of travelers with the tools they need to find the best value and experience.”

TheCultureTrip.com has been acquired from Culture Trip Travel UK Ltd., a holding company specializing in travel-related ventures. Both the website and its exclusive, insider-led group excursions will persist under the Culture Trip brand. Details regarding the acquisition’s terms have not been disclosed.

“The Culture Trip mission is to connect people through expert reviewed destinations globally and is considered one of the most ‘insider’ resources for travelers deciding where they want to have the best experience. Adding to this, the ability to experience the travel recommendations via our small, insider-led group trips makes Culture Trip a holistic travel platform,” said Ana Jakimovska, CEO, Culture Trip Travel UK Ltd. “We are thrilled about the expertise and resources U.S. News brings in helping us fulfill this mission.”

Over 50 million travelers annually explore travel.USNews.com for insights on hotels, vacations, cruises, travel rewards, and tours and attractions. The addition of The Culture Trip website enriches U.S. News’ suite of traveler-oriented services, complementing existing offerings such as GoToSea and comprehensive worldwide travel guides.

U.S. News Chief Financial Officer & Chief Operating Officer Neil Maheshwari led the acquisition for U.S. News. “This is a core strategic acquisition for U.S. News,” said Maheshwari. “When combined with our travel vertical and our GoToSea cruise website, Culture Trip’s  potential will be unlocked with the ultimate goal of better serving today’s global traveler.”

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