U.S. Tourism Poised for Record Growth with Passage of VISIT USA Act Ahead of 2026 FIFA World Cup and 2028 Olympics

Published on November 21, 2025

The introduction of the VISIT USA Act in Congress represents a significant move to bolster the nation’s global tourism efforts. As the U.S. prepares to host a series of major international events over the next decade, including the 2026 FIFA World Cup, the America 250 celebrations, and the 2028 Summer Olympics, this legislation is designed to restore vital funding for Brand USA, the country’s destination marketing organization. The act ensures that Brand USA has the necessary resources to promote the United States abroad, attract international visitors, and fully capitalize on the economic opportunities these historic events provide—all without using taxpayer dollars.

The VISIT USA Act comes at a time when the U.S. is on the cusp of a tourism boom, with a host of high-profile events set to draw global attention. This legislation seeks to secure the funding needed for Brand USA to effectively market the U.S. as a top-tier travel destination. The funding will help amplify promotional efforts aimed at attracting international visitors, which in turn will generate significant economic benefits, create jobs, and strengthen the U.S. economy.

As the country gears up for the 2026 World Cup, America’s 250th anniversary celebrations, and the 2028 Olympics, the VISIT USA Act is seen as a critical step in ensuring that the U.S. remains competitive on the world stage. By fully funding Brand USA, the country can maximize the opportunities provided by these events, which are expected to bring millions of international visitors and generate billions of dollars in economic impact.

The economic potential of these events is enormous, with forecasts suggesting the U.S. could attract up to 40 million international visitors and generate an estimated $100 billion in economic impact. This makes it imperative that Brand USA has the resources it needs to promote the U.S. as a premier destination. The VISIT USA Act ensures that the U.S. is equipped to handle the expected influx of visitors by providing the funding necessary for effective global marketing campaigns.

The legislation has gained bipartisan support, underscoring the broad recognition of Brand USA’s importance in driving international tourism to the U.S. With support from both political parties, the VISIT USA Act aims to address a critical need in the tourism sector. By ensuring Brand USA has the resources to do its job, the legislation will help the U.S. compete with other global tourism destinations, making it easier to attract the global visitors who will contribute to the country’s growth and economic recovery.

The passage of the VISIT USA Act is seen as an essential step in capitalizing on the unprecedented economic opportunities created by these international events. With the U.S. poised to welcome millions of visitors, the legislation’s passage will ensure that the country remains a top destination for international travelers, providing the necessary funding for Brand USA to effectively carry out its mission. This funding will support global marketing campaigns, drive tourism to U.S. cities, and ultimately enhance the country’s economy, all while positioning the United States as a global tourism leader.

In conclusion, the VISIT USA Act is a crucial investment in the future of the U.S. tourism industry. With the backing of both political parties, this legislation is designed to ensure the nation is well-positioned to take full advantage of the upcoming global events. By providing essential funding for Brand USA, the VISIT USA Act will not only attract international visitors but also create jobs, stimulate economic growth, and solidify the U.S. as a premier destination on the world stage.